Marketing
Thursday March 4, 2021 By David Quintanilla
How to Use Instagram Live to Grow and Engage Your Followers


Instagram Reside lets customers stream reside movies to their followers via their Instagram Tales. It’s nice for constructing engagement, connecting straight together with your customers, sharing information, and establishing your model.

However possibly you’re considering, “Isn’t reside streaming only a passing fad?” Effectively, let’s have a look at the numbers (Supply: New York Magazine and Livestream.com):

  • 80% of audiences would relatively watch a livestream than learn a weblog put up
  • 82% of audiences would relatively watch a livestream than see a social media put up
  • 67% of audiences who watched a livestream purchased a ticket to an analogous occasion the following time it occurred

Reside movies are in style—and the pattern exhibits us that they’re right here to remain. That’s why it’s so essential that your model understands the way to use Instagram Reside and leverage it to your viewers.2

Let’s stroll via precisely how one can begin utilizing Instagram Reside, some tips about utilizing it, and some concepts you should utilize to create an incredible Instagram Reside stream in the present day.

How to go live on Instagram in 3 easy steps

Going live on Instagram is simple.

To start, you need to have an Instagram account (surprise!) and a phone since many of Instagram’s features are only available on mobile.

Then jump into the first step:

Step 1: Tap the plus icon on the top right

Clicking plus icon on Instagram homepage to start an Instagram Live stream

From your profile or feed, tap the plus icon on the top right. This will take you to a screen where you can pick the type of content you want to create.

Step 2: Swipe over to Live

Swiping to start Instagram live stream in Instagram mobile app

Swipe until you get to the Instagram Live screen.

Step 3: Tap Go Live

Tap on the recording icon. Instagram will briefly check your phone’s internet connection before starting your broadcast.

Tapping recording icon in Instagram mobile app to start Instagram live stream

Voila! That’s how to go live on Instagram in 3 steps. Told you it was simple.

Pro tip: Your number of viewers shows up at the top of your screen. You will also see all your viewers’ comments as they come in.

Still from Instagram Live stream with viewer count in the top right of the screen

Don’t be distracted by the flying hearts that appear on screen too. That’s just your viewers’ way of showing they love what they see!

At the bottom and on the top right of your screen, you have a number of different features you can use in your live video.

Buttons on Instagram Live screen view in Instagram mobile app

They are:

  • Questions. You can collect questions from your audience by posting a question sticker in an Instagram Story before you go live. When you jump into your stream, you can access your viewers’ questions here.
  • Send. You can send your live video to a user on Instagram during a broadcast.
  • Add a guest. This allows you and another user to share the live video. When you add a guest, both you and your guest will appear in the video via a split screen.
  • Face filters. Because the puppy dog face filter just makes everything better, doesn’t it?
  • Change camera. Switch the cameras from selfie mode to regular mode.
  • Share a photo or video. This allows you to grab a picture or video from your camera roll and share it with your live audience.
  • Add a comment. Use this field to add a comment to your stream or to turn off commenting.

When you’re done filming your Instagram Live video, tap the X icon at the top right-hand corner. Once your video has ended, you will be able to share it to IGTV, download it to your camera roll or delete it.

Screen showing "Instagram Live stream ended" message

Pat yourself on the back. You just finished making your first Instagram Live stream!

How to start a Live Room

In March 2021, Instagram introduced Live Rooms—a new feature that allows users to go live with up to 3 other people. Previously, it was only possible to co-host streams with one other person using the “Add a guest” option.

With Live Rooms, users (and brands) can get a bit more creative with their streams. Inviting more speakers can create an engaging experience for your audience, like:

  • live games
  • creative sessions
  • influencer Q&As
  • and more!

These are just a few ideas that can work well with Live Rooms, but the sky’s the limit (well, actually, 4 people is the limit. But you get our enthusiasm).

Live Rooms is good news for businesses. Whenever you invite a guest to join your live video, their audience has access to it, even the users who don’t follow you on Instagram. So, more guests = exposure to a wider audience!

How to start a Live Room:

  1. Follow the same steps you would take to set up a regular live stream.
  2. Once you’re live, tap the Rooms icon and select your guests:

Instagram Live Room pointing to rooms icon in the bottom right of the screen

Source: Instagram

  1. Then, faucet Invite, and also you’re able to go!

Inviting up to 3 guests to an Instagram Live Room

Supply: Instagram

You possibly can add as much as 3 friends, suddenly (when organising the stream) or one after the other (e.g. including audio system throughout completely different elements of the stream).

3 suggestions for utilizing Instagram Reside

If you happen to actually wish to take your Instagram Reside movies to the following stage, make use of the following tips throughout your stream.

Set a SMART objective

Realizing how to set good goals is essential for social media success — and your targets for Instagram Reside aren’t any exception.

It’s the distinction between leaping right into a reside stream with no plan and no goal, and doing one the place you recognize precisely what you wish to do and the way to do it.

To try this, you’ll want to set a SMART goal.

SMART stands for particular, measurable, attainable, related, and time based mostly.

SMART goal graph explaining the acronym

  • Particular. Your objective is concentrated. For instance, a foul objective could be “I desire a good Instagram Reside video” as a result of it’s obscure. A greater objective could be, “I wish to have 50% extra viewers in our subsequent stream” as a result of it’s extra centered.
  • Measurable. There’s a benchmark for fulfillment and you recognize what carried out appears to be like like. Instance: “I wish to acquire 100 new followers on Instagram,” is an effective objective as a result of you may measure the quantity of followers you acquire.
  • Attainable. It’s really doable for you and/or your small business. For instance, “I wish to have essentially the most followers on Instagram” seemingly gained’t be attainable (until you’re world-famous soccer participant Cristiano Ronaldo). Whereas, “I would like 1,000 followers on Instagram,” is completely attainable.
  • Related. Does this objective matter to you and your organization proper now? If not, pursue one that’s.
  • Well timed. Having a deadline to your objective is essential psychologically. It offers you extra focus and drive to pursue your objective. For instance, “I wish to host three Instagram Reside streams with friends by This fall,” is an excellent and well timed objective.

So ask your self: What SMART targets do you have to make to your model’s Instagram Reside targets?

Create a video map

Consider your Instagram Reside video as a street journey: It’s best to know all of the pit stops you wish to make as you journey to your final vacation spot.

That’s why it’s essential to create a map or define of your video. Write down all of the factors you wish to cowl, in addition to how lengthy you wish to cowl them.

Are you interviewing an business thought chief? Write down all of the questions you wish to hit, whenever you wish to make introductions, and when to take questions out of your viewers.

Are you introducing a brand new product to your viewers? Write down each characteristic and profit you wish to showcase.

Are you sharing a fast “how-to” to your viewers? Write down all of the steps they should know and every other suggestions you wish to provide.

This helps maintain your video centered and on observe. In any other case, it’d simply run off the rails.

Have interaction your viewers

Like everybody’s favourite starship captain says:

Jean Luc Piccard

Instagram Reside offers you an ideal platform to interact together with your prospects in actual time. While you achieve this, you identify a relationship and construct belief together with your viewers—all essential components for a thriving model.

Like every good relationship, although, partaking and constructing a superb relationship together with your viewers takes time and power. It’s not sufficient to simply reply a number of questions on a reside stream. You have to hearken to your followers and provides them what they need.

Solely then will they reward you with their belief.

For extra, make sure you take a look at our article on present to increase social media engagement.

7 Instagram Reside stream concepts

Under are 7 nice concepts to encourage your subsequent Instagram Reside stream. Use this checklist the following time you want some assist developing with an enticing Instagram Reside stream to your viewers.

1. Collaborate with an business influencer

3 stills from an influencer's live stream showing her face on screen

Supply: Engadget

There’s no higher, extra confirmed means of spreading model consciousness and gaining extra followers than collaborating with an business influencer.

These are individuals who your audience already acknowledges and respect. While you work with them, they carry clout to your model and introduce extra folks to your small business.

Instagram Reside is an ideal platform for these collaborations. With the Add a visitor and Reside Room options, you may convey influencers on for interviews, Q&A periods together with your viewers, or simply to have them on for a chat.

Faucet on the Add a visitor button on the backside of your display) and it’ll provide the possibility to decide on a visitor to your stream. When the visitor joins, their video will seem with yours on a break up display.

If you happen to’re planning to characteristic a couple of influencer in your broadcast, use the Reside Rooms characteristic as an alternative. It is possible for you to to ask as much as three friends to share the display with you.

Right here’s an instance from The Lyons’ Share Wellness, a health coach who welcomed a working skilled on her Instagram Reside to offer viewers some nice insights on health.

For extra, take a look at our article on how to work with social media influencers.

2. Go reside at an occasion

There’s no higher place to go reside than at an business occasion that you just or another person is internet hosting.

Possibly your model is up for an award? Stream the ceremony reside to your followers to see.

Possibly you’re at a convention and there’s a panel you suppose your viewers would love?

Present them via Instagram Reside.

Possibly it’s only a occasion or fundraiser your organization is internet hosting? That’s a superb alternative to point out your followers the human, fun-loving facet of your model.

Streaming reside at occasions additionally helps enhance that omnipotent FOMO (concern of lacking out) issue, serving to to construct hype and anticipation to your subsequent occasion. That is nice if you would like your followers to affix you at one other occasion in a while.

Right here’s a terrific instance from Cristiano Ronaldo who streamed his promotional go to to a Nike retailer from Instagram Reside.

3. Host a tutorial or a workshop

Instagram Reside is a superb place to host a the way to workshop to your followers. Not solely are you able to stream to folks the world over, however you even have the chance to reply any questions they could have in actual time.

One one who does this very effectively is John Mayer on his Instagram Reside streams. He usually turns to the platform to offer guitar masterclasses to his followers.

These movies are enjoyable, informative, and really partaking. He continuously takes the time to reply questions his viewers has for him.

Kim Kardashian additionally created a Reside make-up tutorial for all of her Instagram followers.

You may not be a well-known rock star or a actuality tv mogul, however there are many methods your model can provide classes to your viewers as effectively.

4. Q&As

An effective way to begin constructing engagement together with your viewers is by answering their questions. That is particularly efficient if in case you have thought leaders in your group.

Merely hop onto Instagram Reside and solicit questions out of your viewers. They will vary from subjects like the most recent information round your business, to what the internal workings of your small business appear like.

Right here’s a video of entrepreneur Gary Vaynerchuk conducting a Q&A for his Instagram Reside stream.

Make sure to announce that you just’re going to carry a Q&A to your followers earlier than you go reside in order that they know to return with questions prepared. This additionally helps construct hype to your stream prematurely.

5. Interview a coworker

One nice technique to construct transparency and showcase your small business’s human facet is by interviewing a coworker throughout an Instagram Reside stream.

This can be a nice likelihood to place a face to your organization, whereas additionally giving some love and appreciation to your staff.

And it doesn’t must be a hard-nosed, Barbara Walters-esque interview. Simply sit them down and ask them about their position, what they do day-to-day, and the way they assist your viewers together with your model.

Simply make sure you give your coworker a heads up earlier than you shove an iPhone of their face just like the paparazzi.

Caption: Don’t be like Leonardo DiCaprio.

6. Speak to a buyer

You don’t want to speak to an business thought chief or influencer to assist enhance your model. Speaking to a buyer about how a lot they love your services or products is simply as efficient at partaking your viewers—and far cheaper.

Do you provide health teaching? Interview a buyer who was capable of run a marathon due to your small business.

Do you train folks private finance? Speak to one among your college students about how they received out of debt utilizing your recommendation.

These are just some examples. Mainly, in case your buyer had a optimistic expertise with your small business, they’re good candidates for an Instagram Reside interview.

And since Instagram offers you the choice to save lots of the video after you’re carried out, you may maintain it in your Instagram profile as a video testimonial. Double win!

7. Evaluate

This can be a shut cousin to concept #2.

You can provide your instantaneous response to an occasion, e-book, film, lecture, or no matter else for an Instagram Reside stream. So long as it’s associated to your business and / or your viewers is , it’s honest sport.

For instance, in case you simply watched a chat given by a outstanding thought chief in your discipline, you may go on Instagram Reside afterwards and provides your quick ideas on it.

Or possibly you simply learn the most recent e-book about your business—and you’ve got a blistering scorching tackle it that nobody else has considered earlier than. Hop on Instagram Reside and spill the T!

(That’s one thing the children say, these days. Proper?)

Simply ensure you don’t say something you may remorse whilst you’re so fired up.

You too can evaluate completely different services and products associated to your small business. Use a brand new laptop computer for your small business? Or possibly you’ve been attempting out a brand new digicam? Evaluate of all these merchandise reside!

Ceaselessly requested questions on Instagram Reside

The place can I discover my Instagram Reside video?

After you end your reside video, you’ve gotten the choice to save lots of and share the video.

While you faucet Finish throughout your session, Instagram permits you to share the Instagram Reside stream to your Story. You possibly can then view it there.

In your Story, you’ll even have the choice to save lots of the video utilizing the save icon on the backside.

Can I limit who sees my Instagram Reside?

Sure! Instagram offers you the choice to restrict who sees your Instagram Reside stream.

The setting works the very same means because it does in your Instagram Tales (since that’s the place your video will “reside”).

Simply faucet the digicam within the prime left nook. Then faucet the gear or settings button within the prime left nook.

Then go to the Conceal Story From part and select who you wish to disguise out of your Instagram Reside stream.

Alternatively, you may also faucet on Shut Buddies and select a smaller viewers of individuals you wish to share your Story with.

How do I flip off the feedback?

You’ve gotten the choice to show off the feedback on an Instagram Reside video by tapping the three dots within the chat field and tapping Flip Off Commenting.

How do I reply questions on Instagram Reside?

You possibly can solicit questions out of your followers by way of your Instagram Story for a Q&A.

Create a Story put up with a questions sticker containing the query you wish to ask.

When it comes time to your Instagram Reside stream, you’ll be capable of entry all of them by way of the questions button. Faucet the button and a drawer seems containing the entire questions you may reply.

Choose one of many questions and it’ll seem in your stream to your followers to see.

Handle your Instagram presence alongside your different social channels and save time utilizing Hootsuite. From a single dashboard you may schedule and publish posts, interact the viewers, and measure efficiency. Strive it free in the present day.

Get Began

 

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