Monday April 19, 2021 By David Quintanilla
How to Use Creator Studio for Facebook and Instagram

Creator Studio is a dashboard for manufacturers and content material creators utilizing Instagram and Fb. On a excessive stage, it simplifies publishing content material and analyzing efficiency throughout accounts on each platforms.

Hold studying for a full rundown of what you are able to do with Creator Studio — and what you can’t — plus some time-saving hacks.

What is Creator Studio?

Creator Studio is Facebook’s free dashboard that social media marketers and content creators can use to manage Facebook Pages and Instagram accounts.

It brings together social media analytics, scheduling and community management. It also helps eligible accounts monetize their content material and deal with influencer-brand collaborations.

How you can get to Creator Studio

Creator Studio is out there for desktop and cellular customers.

To entry Creator Studio out of your PC or Mac, merely go to whereas signed in to your Fb account.

Anybody with entry to a Fb Web page can use Creator Studio, no matter their function (although some options are solely accessible to sure roles — extra on that in a bit).

To make use of the dashboard on cellular, download the Creator Studio app for iOS or Android.

Creator Studio app iOS and Android

Fb Creator Studio options

When you entry Creator Studio in your pc, you’ll land on the house display.

This view consists of 6 components:

  • Put up one thing. A shortcut to the submit creation instrument.
  • Suggestions. Customized suggestions for the Pages you handle.
  • Monetization. A abstract of your estimated earnings (solely accessible to eligible customers).
  • Insights. A abstract of your 7-day efficiency.
  • Latest posts. An outline of the posts you’ve printed, scheduled or drafted over the previous 7 days with view and engagement metrics.
  • Put up Standing. A high-level abstract of your posting exercise over the past 28 days.

Facebook Creator Studio features

Supply: Facebook

You may personalize your own home display by choosing the Pages you need to view. To do that, use the dropdown menu on the prime of the dashboard:

Creator Studio home drop-down menu

Utilizing the menu on the left facet of the display, you may entry all Creator Studio options for Fb:

Create Put up

To begin creating Fb content material, use the shortcut on your own home display or click on the inexperienced Create Put up button within the prime left nook of the display:

Create Post

From right here, select one of many choices:

Create submit

Use this feature to construct an natural submit, begin a stay stream or submit a job itemizing.

You may customise your submit with the entire options accessible by way of Fb’s native submit builder: media recordsdata, emotions/actions, check-ins, and so on.

customize post

When you’re executed drafting your submit, you may have the choice to publish it immediately, schedule it for later or reserve it as a draft. You may as well use the Increase submit characteristic.

Create submit assessments

This feature permits customers to create and check as much as 4 variations of an natural video submit. The variations can embody completely different submit content material, headlines, thumbnails or edits of the video itself.

How does this work? Fb exhibits the completely different variations of your submit to segments of your viewers earlier than posting it to your Web page. Based mostly on the responses, a winner is chosen and routinely posted to your Web page.

Study extra about natural video submit testing here.

Add Story

This feature is fairly self-explanatory — use it to create and submit easy Fb Tales.

Solely photograph and textual content Tales are supported. Whatever the dimension of your Web page, you may add a button with a customized CTA.

add story on Facebook

Tales created by way of the instrument can be shared instantly. Not like Fb feed posts, they can’t be scheduled for later or saved to drafts.

Add video

Because the identify suggests, this feature can be utilized to create a video submit.

When you add a video out of your pc, it is possible for you to to edit your submit — and even the video itself. You may as well add a thumbnail, captions, polls and monitoring.

upload video

When you’re executed, select one of many a number of publication choices:

publishing options

A useful “Earlier than you publish” guidelines is included on this step. Use it to optimize your video for achievement.

A number of movies

This feature helps you bulk add as much as 50 movies at a time, then edit video titles and descriptions for all of them. Study extra about bulk uploads on Fb here.

upload multiple videos

Go Dwell

This feature is a shortcut to Fb’s native Dwell Producer instrument. If you wish to be taught extra, take a look at our guide to Facebook Live.

Put up video throughout pages

Use this feature to add a video and cross-post it to multiple Fb Web page.

post video across pages

Content material library

The Content material library is a set of all of the posts you may have printed to all your Fb Pages.

There are numerous methods to navigate the Content material library. You need to use filters to group your posts by sort, publication date or options (e.g. description or video size).

Subsequent to the fiters, you can see a search bar you should use to trace down a particular submit.

Creator Studio content library

You may as well use the tabs within the prime of the display to browse your posts by standing: printed, scheduled, drafts, expired and expiring.

Lastly, you should use the menu on the best facet of the display for fast entry to Tales, Clips, Prompt Articles and extra.

However the Content material library isn’t just an archive of your Fb content material. When you click on on a particular submit, you will note an in-depth breakdown of its efficiency.

post details performance

You may as well carry out fast actions in your posts proper from the Content material library. Click on on the three dots that seem once you hover over a submit to edit, enhance or delete your submit. Observe that the checklist of actions is completely different for photograph and video posts.

perform quick actions on post from content library


Insights is the place the entire particulars about your Fb efficiency stay. This is a vital characteristic since Fb not too long ago introduced they are going to be sunsetting Facebook Analytics.

The Insights part in Creator studio is damaged down into 4 main classes:

  • Pages
  • Movies
  • Tales
  • Prompt Articles

Facebook Insights

From the menu on the best facet of the display, you may entry dashboards particular to every class, e.g. Viewers insights in Pages and Retention insights in Movies.

Inside every dashboard, you may view insights from particular timeframes and export your knowledge.

export metric data

Monitoring the efficiency of Fb Tales in Insights is a bit tough. You must manually flip the characteristic on — however even then, Fb will solely offer you entry to twenty-eight days of insights.

turn on stories insights


That is the place you may work together with the feedback and messages you get in your Fb Pages and related Instagram accounts.

The Inbox collects all of those interactions in a single place and allows you to reply to feedback and messages immediately from the dashboard. It additionally helps you handle your workload by marking conversations as Executed, Spam, Unread and Observe up.

The above actions can be found for Fb feedback, Instagram feedback and Instagram direct messages. Further options can be found for direct messages on Fb:

  • Assigning dialog threads to coworkers
  • Creating profiles for the customers interacting along with your model
  • Including labels, notes and actions to conversations
  • Requesting payments

Inbox+ platform


On this tab, you may arrange monetization instruments, observe your earnings and handle payout settings.

Accessible monetization instruments embody:

  • Prompt Articles
  • Paid on-line occasions
  • In-stream adverts for on-demand
  • Fan subscriptions
  • Stars
  • In-stream adverts for Dwell
  • Model Collabs Supervisor

Whenever you entry the Monetization part of Creator Studio for the primary time, you will note a rundown of the monetization instruments you might be eligible to make use of.

monetization tools

You may set them up proper in your dashboard. If you happen to’d prefer to be taught extra about Creator Studio monetization options, take a look at Facebook’s dedicated page.

Inventive instruments

This part consists of two dashboards:

  • Dwell dashboard: A useful resource heart and efficiency tracker for avid gamers who stay stream on Fb.
  • Sound assortment: A library of royalty-free tracks and sounds you should use on Fb and Instagram.

Facebook Sound Collection

Web page Roles in Fb Creator Studio

Not all Creator Studio options can be found to everybody with entry to your Fb Pages — some are role-specific. Right here’s a cheat sheet of roles required to carry out particular actions:

page roles in Facebook Creator Studio

Supply: Facebook

Instagram Creator Studio options

Though Creator Studio can be utilized to handle each Fb Pages and Instagram accounts, the instruments accessible for every platform are a bit completely different.

To entry Creator Studio for Instagram, click on on the Instagram icon on the prime of the display.

Instagram Creator Studio

How you can join Instagram to Creator Studio

If it’s your first time utilizing Creator Studio for Instagram, you’ll have to join your accounts. Observe that Creator Studio is barely appropriate with Creator and Business accounts.

The method of connecting Instagram to Creator Studio can be completely different relying on whether or not or not your account is related to a Fb Web page. For detailed directions, take a look at Facebook’s help center article.

When you arrange your account, it is possible for you to to make use of the next options:

Create Put up

The submit creator for Instagram solely helps 2 content material codecs:

  • Instagram feed posts
  • IGTV

Observe that, in contrast to Fb Tales, Instagram Tales can’t be created and posted from Creator Studio — and neither can Reels. You may, nonetheless, use Creator Studio to submit carousel posts to your feed.

Instagram feed

To create a feed submit, sort or paste your caption and add the images or movies you need to submit.

You may add a location and insert emojis. If you wish to add hashtags or mentions of different accounts, merely embody them in your caption (bear in mind to incorporate # for hashtags and @ for mentions).

Throughout this step, you can even crop your picture and determine whether or not you need to cross-publish the submit to Fb as effectively.

post to Instagram feed

In superior settings, you may flip off commenting and add alt textual content to your photographs.

Instagram Creator Studio advanced settings

Lastly, use the blue button to publish your submit instantly, schedule it for later or reserve it as a draft.


When creating an IGTV submit, add a video out of your pc or re-share one out of your Fb Web page. Then, write a title and outline, select the place your submit will seem (apart from IGTV, i.e. in your Instagram feed as a preview or in your Fb Web page) and choose a thumbnail.

post to IGTV

When you’re executed, use the blue button to publish or schedule your video, or reserve it as a draft.

Content material library

The Instagram Creator Studio Content material library is similar to the answer for Fb. It’s primarily a set of all of the content material you may have posted to your account, together with archived Tales.

Navigation is simplified in comparison with the Fb library. Right here, you may:

  • Filter content material by submit standing or date.
  • Use the search bar.
  • Change between tabs for fast entry to completely different content material sorts: all, video, photograph, carousel, Tales, and IGTV.

Instagram Creator Studio content library

You may as well carry out fast actions by clicking on the three dots icon that seems once you hover over a submit, e.g. view or delete a submit, or publish a draft.

When you choose “View submit,” you will note efficiency particulars, together with an in depth breakdown of how different customers interacted along with your submit:

story post performance details


This part is, effectively, a calendar that features all your printed and scheduled posts. You may change between a weekly and month-to-month view.

Instagram Creator Studio calendar

Whenever you click on on a submit, you will note a breakdown of its efficiency.


Instagram Insights in Creator Studio mirror the Insights accessible by way of the Instagram app. Whereas it is perhaps extra useful to view them on a pc fairly than a cellular gadget, you solely get entry to data from the final 7 days in Creator Studio (in comparison with 30 days within the Instagram app).

Instagram Insights are damaged down into 2 classes:

  • Exercise. This class covers Interactions (actions taken in your account, e.g. web site visits, calls or texts) and Discovery (attain and impressions).
  • Viewers. Right here, you may lookup your follower depend, the demographics of your followers (age and gender), when your followers are on-line (days and hours), and the place they’re from (nations and cities/cities).

Instagram Insights

Not like Fb Insights, Instagram Insights can’t be exported as spreadsheets.


The Monetization tab in Instagram Creator Studio solely consists of the Model Collabs Supervisor. If you happen to meet the eligibility standards, you should use this instrument to streamline working with manufacturers, handle your portfolio and content material briefs, and export the outcomes of name collaborations.

Model Collabs Supervisor is out there to Instagram creators who:

  • Have public, lively Enterprise or Creator accounts
  • Have over 10,000 followers
  • Have generated 100 hours of watch time on unique movies or 1,000 mixed engagement (likes and feedback) within the final 60 days
  • Are primarily based within the U.S.
  • Don’t have any historical past of content material violations

The Monetization instrument in Creator Studio is tailor-made particularly to content material creators. If you wish to be a part of the Model Collabs Supervisor program as an advertiser, apply here.

Roles in Instagram Creator Studio

Some actions inside Instagram Creator Studio are restricted to particular roles. Right here’s a rundown of the extent of entry wanted to make use of Creator Studio options:

roles in Instagram Creator Studio

Supply: Facebook

Who ought to use Creator Studio?

On the whole, Creator Studio is a superb instrument for “energy customers.” So, for those who use Fb or Instagram for something apart from scrolling from a private account and chatting with mates, you’ll most likely discover the instrument helpful.

A lot of the options in Creator Studio are tailor-made particularly to manufacturers and content material creators. Right here’s a high-level rundown of how these two teams can profit from the instrument.

Content material creators

  • Scheduling content material prematurely
  • Simply monetizing video content material on Fb
  • Dealing with model collaborations
  • Entry to devoted assets for content material creation (e.g. gaming guides or free audio)
  • Downloading efficiency metrics for media kits and collaboration pitches


  • Scheduling and posting content material to a number of Fb Pages and/or Instagram accounts
  • Monitoring the efficiency of Pages/accounts or particular person posts
  • Studying extra about goal demographics
  • Simply boosting natural content material
  • Dealing with interactions (feedback and DMs) as a group
  • Creating profiles for returning prospects to offer them with extra personalised customer support

Creator Studio vs. Hootsuite

Whereas Creator Studio is a strong possibility for creators or manufacturers who primarily submit to Fb and Instagram, chances are you’ll need to take into account upgrading to a third-party social media administration instrument in case your technique additionally consists of different platforms.

With Hootsuite, you may handle all your social media exercise in a single place. Hootsuite helps Fb and Instagram, in addition to all different main social media networks: Twitter, YouTube, LinkedIn and Pinterest.

Right here’s how Hootsuite compares to Creator Studio’s fundamental options:

Hootsuite versus Creator Studio main features

Hootsuite is greater than only a publishing and analytics platform. It additionally helps content material creation — you may entry a free inventory picture and gif library and superior modifying instruments immediately out of your dashboard.

And when you compose that excellent submit, you may share it to completely different platforms with the press of a button. Why would you? To scale your social presence with minimal effort.

(Do not forget that completely different platforms have completely different specs for caption size and picture sizes. When unsure, examine our cheat sheet for every network.)

Hootsuite new Twitter post Argentina travel photo

Supply: Hootsuite

Different Hootsuite options that don’t exist in Creator Studio (and may help you get essentially the most out of your social media presence) embody:

  • Superior collaboration instruments. Whereas Creator Studio is perhaps sufficient for a social media group of 1, Hootsuite helps you arrange approval workflows and create duties for group members.
  • Suspending a number of posts. In case your technique (or the world) shifts, you may droop all your scheduled posts with the press of a button, fairly than altering the settings of each particular person piece of content material.
  • A sophisticated inbox. With Hootsuite, you may view and reply feedback and messages from all main social media platforms from one inbox — and assign them to completely different group members to hurry up your replies.
  • Straightforward reporting. Want to indicate your boss how your social media efficiency is doing? Hootsuite’s templates will show you how to construct custom-made, informative and visually interesting studies. You may even arrange reporting schedules to maintain all your stakeholders within the loop routinely.
  • Greatest instances to submit recommendations. Hootsuite seems to be at your previous engagement knowledge to recommend optimum instances to submit on each community.
  • Entry to over 200 app integrations, together with Shopview for Shopify, Canva, Dropbox, Google My Enterprise, Mailchimp, Zapier and lots of extra.

Hootsuite best time to publish

Supply: Hootsuite

Use Hootsuite to schedule posts on a number of social networks, monitor what persons are saying about your online business, and observe your engagement—all from the identical dashboard. Attempt it free immediately.

Get Started

Simply handle all of your social media in a single place and save time with Hootsuite.

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