Marketing
Friday April 9, 2021 By David Quintanilla
How Hiring Managers Use Social Media to Assess Candidate Political Stances [Infographic]


There is no doubt that politics has turn into extra divisive over the previous decade, with folks taking extra definitive sides in political debates, and infrequently attacking or dismissing those that do not agree.

The reason for this elevated division is unclear, however there’s strong evidence to recommend that social media is the important thing perpetrator. With social algorithms boosting the attain of content material that sparks emotional response, which then results in extra feedback, engagement, sharing, and so on., that is incentivized publications to take extra partisan angles of their reporting, serving to to impress a response, and drive extra site visitors to their websites.

The social platforms themselves have argued against this, however once more, the correlating proof is pretty clear.

However one other consideration inside this shift has been the more and more public nature of individuals’s private political stances, through their posts and actions on social platforms. Up to now, it’s possible you’ll not have identified about your uncle Jim’s opinion on local weather science, however now, you probably learn about much more everyone’s beliefs and approaches, which can even be serving to to gasoline that division.

And that is additionally result in one other affect, with hiring managers now factoring such into their decision-making when assessing candidates.

There are moral questions round such, however the truth is that for those who put an opinion on the market, individuals are going to learn it. And hiring managers, who’re assessing not solely abilities however staff match as nicely, are more and more checking up on candidates through their posts and updates in social media apps.

To supply some perspective on this, the staff from Sky Nova lately surveyed over 1,000 workers, and over 200 hiring managers, to see how they’re utilizing social media insights to get an understanding of candidate political stances, and the way that then impacts their decision-making.

You possibly can learn Sky Nova’s full report here, or take a look at the ends in the infographic beneath. 

Results of survey into how employers are using social media as a research tool



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