Branding
Monday April 12, 2021 By David Quintanilla
‘Hello, I’m A Paper Bottle” Turns Out To Have a Plastic Surprise Inside | Dieline


Label shenanigans and greenwashing antics are nothing new. However cosmetics model Innisfree could have simply been caught red-handed, elevating each to a brand new stage after a buyer found the model’s “paper bottle” is a plastic imposter. Possibly.

A client found {that a} bottle of Inexperienced Tea Seed Serum by Innisfree seems like a bottle made out of fiber and sports activities a inexperienced label dominated by copy studying, “Howdy, I’m Paper Bottle.” Besides it’s really a plastic bottle hidden contained in the paper fiber. Posting to a plastic-free Fb group titled “No Plastic Purchasing,” a upset client posted an image of the “paper bottle” lower in half, in keeping with the Korea Herald. The outlet additional reported that the client expressed “betrayal” within the social media put up, and so they filed an official grievance in regards to the deceptive “greenwashing” label.

Editorial photograph

Innisfree responded by acknowledging that they “neglected” how shoppers could possibly be result in suppose the whole packaging was manufactured from paper and apologized “for failing to ship info in a exact method.”

The agency went on to elucidate that the bottle makes use of 51.8 p.c much less plastic than typical packaging and consists of directions on how you can separate and recycle the bottle.

Anywho, nice attempt. We completely perceive, as “Howdy, I’m a 51.8% Much less Plastic Bottle” doesn’t fairly have the identical ring.



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