Branding
Friday April 23, 2021 By David Quintanilla
Halyard Brewing Company’s Cans Feature Nautical Nods And Island Vibes | Dieline


Based mostly in Burlington, Vermont, Halyard Brewing Firm has launched their alcoholic ginger beer with packaging by designer Brendan Fossi. With fruity and island-inspired flavors, the model wanted packaging that would match the aesthetic. The Breeze can encompasses a retro-island font, whereas the Volcano Juice can sticks to a extra basic Sans-serif typeface. Halyard Brewing Firm’s cans are completely colourful and nautical, and now that it is nearly summer season, I can simply think about these cans by my facet whether or not I am sitting with my ft dipped within the pool or after an extended grueling hike.


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Halyard Brewing Co in Burlington, Vermont is reviving the misplaced artwork of alcoholic ginger beer, now providing its American craft ginger beer all through the U.S. in naturally gluten free, low sugar and scrumptious flavors like The Breeze with hibiscus and recent lime; Nicole’s Further with recent ginger warmth + island aromatics; and the shandy-inspired Volcano Juice with natural lemons.  

Constructed upon recipes that date again to the 1750s, founder and head brewer Kenneth Richards is reviving a pre-prohibition period ferment, utilizing natural and fair-trade components to brew alcoholic ginger beer, excellent for sipping all spring + summer season lengthy. Introducing a lesser-known class to each the fashionable craft beer drinker and wellness-driven client of laborious seltzer and kombucha, Halyard pulls its origins from the colonial spice commerce, the place ginger from southeast Asia and cane-sugar from the Caribbean have been fermented to supply a mildly alcoholic and wildly in style drink, the “authentic” ginger beer.  

Within the 1920’s, the US Prohibition towards alcohol put a cease to the manufacturing and sale of ginger brew, leaving it largely forgotten till now. Based in 2016, Halyard has labored tirelessly to rediscover the craft and misplaced artwork, and is rising its footprint to make this arcane but distinctive beverage obtainable to a wider viewers. Named after the rope used for elevating and reducing a sail in crusing, Halyard speaks to the model’s ardour for journey and the cultural journey of the fiery rhizome: ginger. 

Out there on-and-off premise all through New England, Halyard is now distributing on cabinets in further markets together with New Jersey, Maryland, North Florida, Colorado, and coming quickly: California + New York Metropolis. 

Halyard’s brews may be loved on their very own, on ice with a squeeze of lime, or in a hand original cocktail. Highlights embrace: 

  • Nicole’s Further (6.0% ABV) a Caribbean fashion ginger beer with recent ginger warmth and Island aromatics 
  • The Breeze (4.5% ABV) a barely tart ginger beer brewed with hibiscus flowers and recent lime juice 
  • Volcano Juice (4.1% ABV) a refreshing ginger beer shandy brewed with natural lemons. Barely candy with a crisp and gingery lemon chunk 
  • Mountain-Support (4.5% abv) a black currant ginger beer brewed for all times within the Inexperienced Mountain state. Tart and juicy with a mellow ginger end  

“As makers, vacationers, and adventurous folks, we’re fascinated by the chance to revive a forgotten ferment,” says Richards, talking about his small and devoted crew. “How can one thing that was apparently so ubiquitous 150 years in the past, be nearly fully absent at this time? I’m each daunted and excited by the possibility to steer the corporate that reintroduces American craft ginger beer to the U.S. market.  I need to set the bar actually excessive. That is why we use natural components, U.S. grown evaporated cane sugar (you realize, the great things), and naturally ferment our ginger beer within the craft beverage custom.” 

Halyard brews from its authentic brewery in South Burlington, VT, producing year-round, seasonal and collaboration brews. This 12 months, they’re partnering with SingleCut Beersmiths and Shacksbury Cider, using their amenities to develop manufacturing. Halyard may be discovered at retail companions (within the aforementioned markets) together with Complete Meals, Dealer Joe’s, Publix, Hannaford and extra. 

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