Branding
Tuesday May 18, 2021 By David Quintanilla
Halo + Cleaver Launches New Whimsical Branding By Moxie Sozo | Dieline


Based in 2019, Halo + Cleaver is a better-for-you sauce and condiment model whose mission is to encourage present and future generations to reside ample, sturdy, and completed lives. Moxie Sozo, the Boulder, Colorado-based impartial branding company, created the brand new branding and packaging to emulate the model’s whimsical and pleasant facet. These sauce bottles will unquestionably stand out on the shelf amongst a sea of rivals as their packaging includes a handwritten-inspired font, funky illustrations, and vibrant colours. Nothing fairly says “let’s barbeque” greater than a sauce bottle stuffed with spunky character.


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Halo + Cleaver, the St. Louis-based model recognized for its better-for-you sauces, in the present day introduced the launch of three reimagined low sugar sauces. The revamped flavors can be out there at Schnucks, in addition to new retailers Fresh Thyme and Straub’s. The corporate additionally up to date its packaging to be extra vibrant and approachable.

The three sauces hitting cabinets in June are the corporate’s flagship Excellent Ketchup, Yard Pink BBQ Sauce, and Gold Mustard BBQ sauce, all of which have zero grams of added sugar. Every sauce was reworked to pack much more taste whereas additionally incomes Whole30, non-GMO, and Keto Food plan certifications.

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“We got down to make the best-tasting low sugar sauces in the marketplace, and we’re assured our new recipes will shortly change into kitchen favorites,” mentioned Matt Richard, Halo + Cleaver Founder and Chief Product Officer. “Households are cooking at house greater than ever, they usually’re additionally extra knowledgeable and empowered in the case of placing wholesome, great-tasting meals on the desk. Halo + Cleaver sauces are merely scrumptious with out the added sugar and synthetic sweeteners which are so widespread in title model sauces.”  

Richard based the corporate in 2019 earlier than lately becoming a member of forces with enterprise college classmate, Rob Garwitz, who serves as CEO and Co-Proprietor. Already out there in a few of St. Louis’s largest grocery shops – together with Schnucks and Dierbergs – the brand new recipes and expanded distribution are a key milestone within the firm’s ambition to increase the model past the area.

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Halo + Cleaver’s innovation facilities round the usage of naturally candy elements resembling apples, bananas, and pineapples instead of the extra generally used desk sugar and excessive fructose corn syrup. A lifelong BBQ fanatic, Richard developed the low sugar recipes after present process a private well being disaster in his early 20s.

“It got here again to meals and sugar. I noticed that a couple of servings of my favourite BBQ sauces contained extra sugar than a can of soda. I didn’t wish to hand over sauce, so I got down to discover a no-compromise strategy to maintain the trademark sweetness of BBQ sauce and ketchup,” mentioned Richard.

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The model story and packaging had been completed by Moxie Sozo, an impartial branding company based mostly in Boulder, Colorado. The brand new branding is meant to be extra playful and approachable – a mirrored image of the model’s general strategy to good well being as greater than a eating regimen and train equation. 

“At Halo + Cleaver, good well being is about discovering stability, having enjoyable, and connecting with family and friends,” added Garwitz. “Our new model pays tribute to life by no means being as tidy and excellent as most manufacturers make it appear.” 

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