Branding
Tuesday April 13, 2021 By David Quintanilla
Guéri Skin Science | Dieline


Designed by Jacob Lindblad, Guéri is a model serving to folks yield higher outcomes after their beauty procedures. The skincare line is developed and constructed from lively plant-derived substances, providing customers pure but extremely efficient options to their pores and skin challenges. With a mission so targeted on aesthetics, they wanted a model identification that would maintain the identical quantity of worth because the product itself. With excessive gloss containers adorned, a black cap, and a centered and virtually outsized brand, every product is completely packaged in a luxe container. Whereas the packaging may be easy, it’s merely glossy and speaks volumes in regards to the product’s high quality discovered inside.


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Derived from the French phrase for ‘healed’, Guéri assist people achieve higher outcomes from their beauty procedures. The Danish model is the primary of its type to develop a specialised 2-step skincare answer for eyelid surgical procedures. For the reason that 2020 launch of its two hero merchandise, the model has additionally launched a line of luxurious anti-bacterial gel with exceptionally hydrating properties and a firming serum for delicate pores and skin areas. Guéri is planning to develop into much more dermatological focused areas within the months to return.

Guéri’s merchandise are developed and made domestically from lively plant derived substances, providing customers pure but extremely efficient options to their pores and skin challenges.

Whereas the primary merchandise had been within the improvement section, the corporate requested us to create an entire model identification together with positioning, model title, product naming idea, visible identification, packaging, and an ecommerce platform.

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The packaging idea blends traditional European luxurious aesthetics with clear fashionable typography and excessive visible contrasts. The opulent and always-centered brand brings connotations of the golden age of magnificence packaging, the Fifties. The typographic system, nonetheless, is up to date, to the purpose, and systematic.

Bottles and jars all adhere to the identical visible system: White and clear high-gloss containers fitted with a sturdy and glossy black cap. The embossed containers carry the identical signature of soppy coated white paper with a black embossed high.

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