Branding
Tuesday March 16, 2021 By David Quintanilla
Grummies’ Branding Keeps It So Real They Added An ‘R’ To Gummies | Dieline


Most of the time, the healthiest vegetation and herbs for us will also be essentially the most bitter to take. Even adults have a tough time consuming superfoods that aren’t tremendous tasty. Frequent vegetation equivalent to ashwagandha, elderberries, and turmeric aren’t nice for some people on their very own, however many discover therapeutic advantages from consuming them in excessive doses. Equally, apple cider vinegar straight up doesn’t go down like a spoonful of sugar.

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Making the most of these superfoods whereas not saddling them with a bunch of high-fructose grossness, low-quality, and artificial elements is the mission of brand name Grummies, a line of superfood-loaded dietary supplements that is vegan and licensed natural. The title is impressed by the agency’s use of “actual” elements in its “gummies,” inserting an “r” within the phrase. 

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

Working with studio DayJob, the packaging for Grummies is pleasant and playful. Colours are impressed by the superfood, and gummy-like blobs tie the packaging to what’s inside whereas additionally offering carved-out areas for the informative copy. Higher nonetheless, the wordmark will get executed in an informal typeface that rolls casually between the spaced-out gummies.

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Grummies’ branding is playful, approachable, informal, and enjoyable, all whereas speaking the complement’s high quality and distinctive options from the competitors, equivalent to being vegan, natural, freed from artificial coloring, and GMO-free.

Grummies can be found now instantly on-line.



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