Thursday June 10, 2021 By David Quintanilla
Google Launches New Integration with WooCommerce to Streamline eCommerce Listings

As a part of the continued enlargement of its eCommerce choices, Google has at this time launched a new integration with WooCommerce, which can make it simpler for WooCommerce’s 4.4 million merchants to combine their product stock throughout Google’s varied search and discovery surfaces.

As defined by Google:

“Making it simpler for retailers who work with companions like WooCommerce to combine with Google procuring options throughout Search, Buying, Picture Search and YouTube implies that retailers of all sizes could have much more methods to get found. And consumers could have much more selection as they make their procuring choices.”

As outlined within the video, the mixing will make it simpler for WooCommerce retailers to add their product cataalog to Google, from which they’ll then create free Google product listings, and launch Google advert campaigns, all from inside the WooCommerce dashboard. 

eCommerce, which aligns completely with discovery, has change into a key focus for Google because it seeks to fend off competitors for search, and construct extra use circumstances into its apps. Final month, Google outlined its new ‘Shopping Graph‘, an AI-enhanced mannequin which understands ‘a constantly-changing set of merchandise, sellers, manufacturers and evaluations’ and facilitates a extra responsive, complete on-platform procuring expertise.

Google additionally introduced an identical integration with Shopify, and with over a billion procuring classes now occurring in its apps every single day, it is smart for Google to lean into eCommerce and assist join its customers with probably the most related, useful outcomes.

Google’s additionally trying to allow product searches by images, much like Pinterest’s Lens tool, whereas it is also creating new AR display tools for eCommerce, amongst its varied evolving instruments.

Given the platform’s attain and ubiquity, it is well-placed to change into a key vacation spot for on-line procuring, which is why it is essential for retailers to remain updated with these updates, to make sure they maximize their publicity to individuals on the lookout for their merchandise.

The brand new WooCommerce integration is now stay – WooCommerce retailers can get extra in-depth implementation information here.

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