When you grew up in a home of fancy drunks, wines and cocktails might need come within the best of minimize crystal glasses. Shiny goblets and flutes stuffed with libations had been a sign of excellent occasions—or supreme darkness—forward.
Magnificence apart, canned wine has some distinct benefits. A dropped can isn’t a expensive mistake, and they are much extra handy to carry to a picnic within the park than fancy glasses and a bottle. Aluminum can be extra sturdy and retains wine recent and secure.
Glass takes the utility of canned wine and tries to recreate the temper of consuming a buttery chardonnay or a dank merlot in fancy glasses. The labels are white with minimal copy and have elegant glasses stuffed to the brim with vino. Barcelona-based studio Puigdemont Roca designed the packaging and images by the father-and-son team of Xavi Pairot y Marc Pairot options closely. The cans keep a lot of the impact that superb crystal glass has on wine in-person and makes for a pleasing piece of meta packaging.
Total, the branding highlights and celebrates the enjoyment of wine and fancy-ass drinkware, even when the event requires a extra informal receptacle, a reminder that typically it’s extra in regards to the who and when and fewer about ceremony and formalities.
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