Branding
Monday March 29, 2021 By David Quintanilla
Gin’s Creative Expression: Bombay Bramble | Dieline


Bombay Bramble was created with each magnificence and high quality in thoughts. The rose-gold etching represents the fragile taste profile, and the pink cap with scarlet ink represents the mix of raspberry and blackberry flavors. Each element has been designed so completely. Even the label was chosen to rejoice the gin’s duality of taste. This gin’s packaging is completely unmatched and an plain showstopper.


Bombay Bramble, a brand new artistic expression from Bombay Sapphire, just lately launched in full ruby pink splendour with an identification and bottle design crafted by drinks specialists Knockout.

Bombay Bramble blends Bombay’s vapour distilled London Dry Gin with a wealthy fruit infusion made out of freshly harvested blackberries and raspberries. It is a extra complicated and time-consuming course of that permits the pure components to shine, making Bombay Bramble straightforward to combine and ideal for cocktail experimentation.

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Flavour is among the key elements within the rising reputation of gin, which has skilled merely staggering development over the previous few years. Pink gins lead this surge with Instagram-ready colors and sweeter flavours giving them broad attraction. Bombay Bramble, nonetheless, solutions this rising demand with a considerably extra refined, refined spirit. All that was wanted was an identification that was a reduce above.

With magnificence and a contact of grandeur, Bombay Bramble captivates with each element. A berry bramble etched in rose-gold connotes the flavour profile and creates a fragile body that shines on entrance of pack. Clear labels are used to rejoice the gin’s ruby wealthy color and add a jewel-like high quality that isn’t totally unfamiliar to the portfolio. The ultimate contact is a deep pink cap off-set by the scarlet ink on the neck label – a two-tone duality that signifies the scrumptious mix of blackberry and raspberry.

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“We have been tasked to successfully create a brand new sub-brand, including new dimension to the Bombay portfolio with a flavoured gin that challenges all issues pink,” feedback Dominic Burke, founder at Knockout. “The design answer places a twist on the present structure, reflecting Bombay Sapphire’s famend experience while conveying the brand new proposition with a little bit of intrigue and attract.”

Knockout additionally supported within the creation of a restricted artist version as a part of the Bombay Bramble Ripe For Discovery marketing campaign. Remodeling the bottle right into a canvas, the design options the work of three up-and-coming British creators – high-quality artist Alfie Kungu, print artist and painter Charlotte McDonald and printmaker Rose Electra Harris. Obtainable completely at Selfridges, customers will be capable to personalise the bottle label for the proper present.

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“Bombay Bramble satisfies customers need for flavoured gins while permitting us to true to our personal exacting requirements of high quality and craft,” feedback Adam Heims, World Model Director, Bombay Sapphire at Bacardi. “Knockout’s design tells this story in lovely element, elevating Bombay Bramble above the group with finesse.”

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