Branding
Thursday May 13, 2021 By David Quintanilla
Gerry’s Hard Seltzers Brand Identity | Dieline


Gerry’s, designed by Studio Chong x Freytag Anderson, was created with one thought in thoughts, “life’s too brief to show down good instances with associates.” The design of the cans in the end speaks to this mindset with enjoyable, vibrant, and electrical cans. Assume pinks, purples, blues, and greens, all with a stunning playful brand font and heart. These vodka seltzers are certain to encourage you to get after a great time and even simply relax and calm down. There aren’t any such factor as boring plans, simply boring folks, and Gerry’s has got down to be sure to’re not certainly one of them.


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In a client deep dive, we discovered some fairly miserable information: our target market was feeling fairly low. Rising up with 24hr information and surviving their first world pandemic, stress ranges had been at an all time excessive.

However regardless of all of it, 99% of customers expressed a constructive outlook on their put up Covid-19 future, and we thought there was one thing fairly vibrant and delightful in that.

So, we thought, why not make a model that introduced a little bit optimism again into the world?

So we made a low calorie arduous seltzer to make kicking again with a chilly one the best choice of your day. No arm twisting. No drama. No plan, in the event you don’t need one. Simply crack open a can and get the convo going. In spite of everything, life’s too brief to show down good instances with associates.

And after we drink with Gerry’s, it’s all the time good instances, assured.

Your entire model id was designed to be recent, enjoyable and straightforward. Creating vibrant, pastel tones and a youthful tone of voice that is all in regards to the good instances.

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