Branding
Wednesday March 31, 2021 By David Quintanilla
Futurity Redefines Water Bottle Branding | Dieline


Futurity elevated their new water bottle design (actually). Utilizing artful method and meticulous measurements, Assume Packaging created a tactile expertise with motion that fairly actually brings the Futurity water bottle up and in the direction of you as you open its bundle.

Via folding again and onto itself, the folds of the field create a brand new type whenever you open and shut it simply as simply. The glossy, monochromatic design makes the black water bottle all of the extra fashionable and distinctive. The angled textual content is reflective of the geometry and engineering that went into every element of the packaging design. The 100% plant-based bottle make for a reusable bottle, with which you might be additionally given the choice to return to refill with extra refreshing, New Zealand sourced, premium alpine water. 


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Futurity approached us to conceptualize, design, and produce a really particular activation bundle that might seize the eye of the recipient from its very first opening. Our key issues had been choosing supplies that might not solely be strong sufficient to resist the trials of journey however to face the check of time, repeated use, exploration, and play… all alongside making a ‘ow’ second by placing their new, revolutionary water bottle on a pedestal.

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We did this by making a bundle that appears fairly unassuming at first, however as soon as opened, with good cardboard engineering, precision, and stability effortlessly raises the water bottle up and into place. This evokes curiosity and attracts you in, partaking with the product and the model.

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