Branding
Monday May 31, 2021 By David Quintanilla
Futura Balances A Playful Yet Sleek Design For Bueno Chao | Dieline


Mexico-based Futura has created probably the most playful packaging for the alcoholic beverage model, Bueno Chao. The colour palette pairs completely with the quirky but ironic illustrations, and the 4 flavors of espresso, ginger with lemon, matte, and pure, are every represented by way of a considerate shade pairing. The packaging design for Bueno Chao is whimsical whereas nonetheless sustaining a modern editorial look.


Editorial photograph

Bueno Chao is a Hispanic expression utilized in a scenario of indifference after shedding curiosity in one thing. From this concept, we created a Onerous Seltzer, when somebody desires to take psychological distance.

We complemented the graphic line between the intense and the humorous, with ironic illustrations the place the characters, contradictorily, act of their context; like a monkey singing at a funeral or an octopus consuming ice cream in winter. The editorial design intensifies the grownup character by way of its typography, with the usage of organized and easy grids. 

Likewise, the colour palette makes use of opaque tones that assist to tell apart the totally different displays of the Onerous Seltzer based on its 4 flavors – espresso, ginger with lemon, matte and pure – with out changing into too shiny or flashy, protecting them elegant.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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