Branding
Wednesday March 31, 2021 By David Quintanilla
FUJI Soy Sauce Tells A Story Of Japanese Culture | Dieline


You must love a soy sauce that comes with, not solely a scrumptious burst of taste, however a theme. Mount Fuji, situated just a few miles from Tokyo, is one in every of three sacred peaks within the nation, providing a pilgrimage alternative to 1000’s annually. The significance of this volcano— the tallest in Japan—is the inspiration behind the bottle’s form and kind. Soy sauce is a staple ingredient in Japanese dishes and, because of this, the 2 unbiased components come collectively to create a soy sauce model that tells a narrative. 

Evgenia Kudrinskaya designed the glossy, curved form to reflect that of a volcano. She creatively makes use of a wax seal, reflective of the molten lava rising, to domesticate a contemporary and stylish look whereas setting the model aside from historically formed bottles. The phrase mark juxtaposes the curvature of the glass in that it creates a dice form within the middle, embossed into the glass and painted over with metallic paint.


Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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