FRESWICH’s packaging is perhaps easy, nevertheless it’s removed from boring. Every field design signifies the sandwich it incorporates. For instance, the white field is for the essential vary, the beige field is for vegan, and the black field for “chef” vary sandwiches. We love the purposeful simplicity behind such a basic meal.
These aren’t your mother’s peanut butter and jelly sandwiches; we now have a sense that they are higher. Simply do not inform her we mentioned that.
What to call a model of sandwiches that stand out for the freshness of their elements? “FRESWICH”. It’s pretty apparent, however we mustn’t overlook that it’s usually the obvious issues that work greatest, and in terms of the troublesome artwork of naming merchandise, this can be a golden rule.
This very want to be easy and easy led us to create a emblem wherein the phrase “freswich” (written in decrease case, true to the standard simplicity of a mere sandwich) seems in parenthesis as an apparent illustration of the parenthesis shaped by the slices of bread that make a sandwich, and in addition the parenthesis in time concerned in stopping what you’re doing to get pleasure from a chunk. The symbolic picture of the primary ingredient is realised in a single color on the background (white for the essential vary, beige for the vegan, and black for the “chef” vary) in a approach that helps determine every selection and, moreover, leaves the entrance of the pack uncluttered, emphasising the clear window by way of which the sandwich reveals its contents.
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