Branding
Thursday May 20, 2021 By David Quintanilla
Free Your Mind With Memore’s Mediterranean Inspired Packaging | Dieline


Memore was created on the North Caroline Meals Innovation Lab to assist gradual cognitive decline and scale back Alzheimer’s threat. The merchandise are made with entire meals elements, and the powders are plant-based, vegan, and gluten-free. When a model has such a lofty mission, branding and packaging have to match the targets, and Memore’s does simply that. Design Studio B.O.B. created the attractive packaging surrounding the idea of “Free your thoughts.” The founders of the model comply with the Mediterranean Eating regimen, and the general design has nods to Mediterranean traits.


Editorial photograph

 Memore [pronounced “memory”], a brand new direct-to-consumer model, launches practical entire meals blends that provide a handy and versatile method to enhance cognitive efficiency. Based by husband-wife duo Brad and Erika Lepczyk, Memore carves out an essential place within the client area for sustainable cognitive well being options.

Editorial photograph
Editorial photograph
Editorial photograph

Every Memore pouch incorporates 30 servings of brain-boosting vitamins because of high-quality elements derived from 11 entire meals and three plant-based protein sources. Obtainable in three varieties, Blueberry Lemon, Blackberry Ginger and Base (flavorless), Memore delivers omega-3s, antioxidants, an total serving of leafy greens, protein and fiber. Memore powders will be added to water or a favourite beverage, blended right into a smoothie, sprinkled on prime of meals (like oats/yogurt), and even used for baking.

Editorial photograph

“Having a household connection to Alzheimer’s has made me so enthusiastic about bringing this concept to life,” says Erika Lepczyk, Co-Founder and CEO of Memore. “Many individuals do not know that lower than 2% of Alzheimer’s instances are genetic — we’re hoping to teach our shoppers whereas additionally giving them handy and versatile merchandise to assist prioritize their cognitive well being.”

Developed on the North Carolina Food Innovation Lab in affiliation with NC State College, Memore is the primary CPG product within the lab to go from idea to commercialization. The model leverages the science and analysis of the MIND Diet, proven to gradual cognitive decline and scale back Alzheimer’s threat by as a lot as 53%. Memore merchandise are loaded with entire meals elements, together with brain-boosters like blueberry, spinach, candy potato and beet. The powders are plant-based, vegan and gluten-free, containing no added sugar or sweeteners.

“It is not simple to get all important vitamins, even with a well-balanced weight loss plan,” provides Brad Lepczyk, Co-Founding father of Memore. “We developed Memore to assist fill the dietary gaps and supply merchandise full of well being advantages that buyers can take pleasure in each day.”



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