Branding
Thursday February 18, 2021 By David Quintanilla
For Every Friend, There May Be A Foe | Dieline


The magic and vitality of a tarot card deck is a few highly effective stuff. Whether or not you’re inquiring about finance, romance, or the long run, tarot card readings give you perception on the great, the unhealthy, and the ugly. This dichotomy—the connection between good and unhealthy—is the inspiration of the design for Pal & Foe’s wine.

Makers & Allies labored with them to develop a model id that was each visually interesting, together with elaborate illustrations, with a touch of moody. The coloured, extra intricately drawn half of every card, offers a glimpse of what luck a studying can predict. The monochromatic sketches of the Dying card, then again, characterize the potential for a morbid future. Placing the playing cards collectively as if the Dying card represents the reversed model of every card appears to counsel that with each win comes a loss. 


Editorial photograph

Because the tarot card turns, your destiny is revealed—for higher or for worse. Every intricate illustration (Girl Justice, The Knight of Cups, The Magician, and The Solar) are splintered by a cross-section of the grinning spectre of demise. Embossed, spot varnished particulars spotlight fortune’s facet, whereas embossed gold foil underscores destiny’s macabre plans in retailer. Blessings are at all times paid due by their shortcomings when their reverse hangs within the stability. How will your hand be dealt?

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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