Branding
Wednesday March 3, 2021 By David Quintanilla
Follow Your Heart’s Brand Refresh Flexes On Plant-Based Newbies | Dieline


Plant-based alternate options to frequent meals like mayonnaise, cheese, and salad dressings are nothing new, nonetheless, renewed shopper curiosity in changing meat, dairy, and different animal merchandise with vegan counterparts has electrified the market. Whereas the limelight is on newcomers like Oatly and Past Meat, manufacturers with a decades-long historical past of constructing vegan merchandise even have a possibility to reintroduce themselves to a brand new group of customers.

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Follow Your Heart is one in every of these manufacturers, based in 1970 in sunny and notoriously health-conscious Southern California, as a pure meals sandwich counter. Finally, the small outfit got down to create a vegan mayonnaise that tasted nice. Since then, the product lineup has expanded to incorporate different vegan alternate options to sandwich toppings akin to cheese, eggs, and dressings. However Comply with Your Coronary heart’s model id had turn into just a little too retro, nonetheless, and the agency introduced within the Chase Design Group to present the id a up to date really feel whereas additionally retaining and elevating Comply with Your Coronary heart’s five-decade heritage.

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Editorial photograph

The colour palette ties again to the previous, however in any other case, the execution is streamlined, made constant, and adaptable to future merchandise. The plant-based nature and SoCal roots additionally get represented within the new visible id. House is made for the founders to shine on the packaging by copy, and the brand new look is heat, approachable, and fashionable, with the muse of a 50-year model well-represented.

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Editorial photograph

“Impressed by our historic menu and packaging, Chase totally embraced our heritage, and this up to date emblem and design offers a nod to our unique hand-drawn look from the ’70s in a contemporary, traditional means,” Katie Franklin, VP of product and advertising for Comply with Your Coronary heart, stated in a press launch. “Our recent, new model id incorporates our authenticity, and it’ll stand out on retail cabinets with the flexibleness to increase it throughout all different channels together with promoting and social media.”

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