With over two billion individuals around the globe celebrating Ramadan this month, that may current vital alternatives for entrepreneurs to faucet into the goodwill of the occasion, and join with audiences looking for methods to have fun and take part within the month of reflection.
To assist with this, Fb lately commissioned YouGov to conduct a survey of over 17k individuals to glean insights into how they’re trying to have fun Ramadan, and what affect which will have on their on-line exercise over the subsequent few weeks.
As defined by Facebook:
“This Ramadan season individuals will wish to come collectively, whether or not just about or socially distanced, to share the enjoyment with family members. And regardless of inevitable variations to years passed by, we’ll see the emergence of recent discovery and buying behaviors.”
Fb’s translated its findings into a brand new, 35-page Ramadan advertising information, which you’ll obtain for your self here.
This is a fast have a look at a few of the key factors of word.
First off, Fb outlines the affect of COVID-19 on Ramadan behaviors, with approaches to buying altered as a consequence of ongoing considerations and restrictions.
That factors to an increase in eCommerce all through the season, which is additional bolstered in Fb’s notes:
“The demand from consumers to browse and store safely on-line is bigger than ever. It’s all about enabling consumers to find and buy the issues they’ll love, each safely and conveniently.”
Fb means that manufacturers look to supply on-line ordering and curbside pick-up choices the place doable, tapping into the rise of eCommerce with improved, streamlined processes, whereas additionally utilizing Fb’s ad instruments to extra successfully goal audiences looking on-line.
Fb additionally offers notes and case research on every of the important thing factors inside the information, together with this instance of how Maybelline Vietnam used Fb Reside to just about join with audiences as a part of a latest push.
Digital connection choices like this additional align with the shift away from bodily shops, and may very well be one other consideration to your campaigns.
Fb additionally offers in-depth stats on cell utilization:
And information on buying peaks inside the interval:
There are some useful insights right here, which may assist to information your advertising strategy over the interval. And whereas Ramadan is now underway, there may be nonetheless alternative to faucet into these traits, and join with audiences trying to partake in varied celebrations and occasions tied into the interval.
You may obtain Fb’s full Ramadan Advertising and marketing Insights and Advice Information here, whereas Fb additionally has a devoted Ramadan mini-site to supply additional data and context.
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