Marketing
Tuesday April 20, 2021 By David Quintanilla
Facebook Expands ‘Related Discussion’ Prompts on Shared Posts in News Feeds


I do not know whether or not it is a good or dangerous factor.

Final October, amongst a range of updates to Facebook Groups unveiled at its annual Teams Summit, Fb additionally introduced a brand new function referred to as ‘Associated Discussions’, which might immediate customers to find additional conversations round a shared publish by highlighting public teams wherein that very same publish had been shared.

Facebook Related Discussion

As you may see right here, on posts which have been re-shared in teams, which have additionally appeared in your Information Feed, a brand new purple and blue conversations icon is proven, which, when tapped, highlights different locations the place that very same hyperlink has been posted.

On the time, Fb defined that the immediate would allow you to “see what different teams” have been saying about the identical content material, however now, Fb has expanded the choice, in order that extra customers are seeing the immediate, and extra discussions are highlighted within the associated dialogue listings.

Facebook Related Discussion

As you’ll have observed in your Information Feed, each within the cellular app and on desktop, the associated immediate now reveals up as an animated icon to seize your consideration. When tapped/clicked it takes you to an inventory of associated teams the place the identical publish has been shared, so you may see how different individuals are discussing the subject.

Facebook Related Discussion

However you can even now see much more dialogue across the identical. Faucet on the ‘1.2K Extra Shares’ immediate on the backside of the second window, and also you’re taken to an inventory of each teams and particular person Fb customers who’ve publicly shared that very same publish.

That might present extra context as to how folks really feel a few particular matter, whereas additionally prompting extra dialogue. But it surely might additionally act as a lightning rod for division, with folks’s public posts on every topic now open to much more customers for retorts, criticism, arguments, and so forth.

Think about, for instance, that this was a publish about, say, local weather change. Now, while you see this publish shared in your feed, you may faucet by way of and see each different one that’s shared the identical, and what they’ve mentioned about it. That might allow folks to start out arguments with strangers about their views, in a misguided try to ‘educate” them on the info.

On this respect, it looks as if a dangerous growth of the choice – however then once more, it should doubtless get extra folks speaking.

That might be an excellent factor?

The pessimistic view is that that is what Fb needs – by highlighting extra discussions associated to subjects that you simply’re doubtless desirous about, it’s going to spark extra engagement amongst customers, which, even when it additionally results in an increase in disagreement, will enhance general engagement numbers.

Fb has repeatedly noted that this isn’t its purpose, that folks will not hold coming again to Fb if they’ve too many adverse experiences within the app like this, so it isn’t truly in Fb’s pursuits to advertise divisive, argumentative content material for the sake of its personal engagement stats.

But it surely does look like this growth will result in precisely that. 

As famous, the function has been accessible for a while, nevertheless it’s now being expanded, so that you may discover the animated dialogue icon as you scroll by way of your feed.

Faucet by way of on it at your individual danger.  



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