Marketing
Tuesday June 1, 2021 By David Quintanilla
Facebook Announces New Features and Support Initiatives for Pride Month


June is Delight Month, and Fb has announced a spread of recent in-app options and instruments to assist customers take part within the occasion, in addition to new help initiatives to assist present steerage and recommendation for the LGBTQ+ neighborhood.

First off, Fb has added a spread of recent celebratory options in its essential app, together with submit backgrounds, customized avatars and stickers for each Information Feed posts and Fb Tales.

Facebook Pride Month

Fb’s additionally added a brand new, colourful, animated Delight brand within the app, which was designed by Berlin-based artist Jasmina El Bouamraoui.

Facebook Pride logo

Over on Instagram, the platform has additionally added a spread of recent stickers for feed posts and Tales, whereas it is also bringing again rainbow hashtags for the occasion.

Instagram Pride Month

As you’ll be able to see right here, if you use a Delight-related hashtag in your posts, it is going to change to a rainbow textual content show on the printed submit, whilst you’ll additionally see a rainbow-colored ring round your Instagram Tales if you add the identical hashtags into your Tales frames.

Along with this, Fb’s additionally launching a customized hashtag feed for #Delight which can showcase content material from associated teams, publishers and public figures, whereas it is also including new Delight backgrounds and chat themes on each Messenger and Messenger Youngsters. 

Fb’s additionally trying to help LGBTQ+ owned companies, with curated #Delight collections in each Fb and Instagram, which can showcase themed presents and merchandise: 

“For instance, you’ll be able to uncover limited-edition face decals by Euphoria make-up artist Donni Davy in collaboration with Face Lace, with a portion of proceeds going to Trans Lifeline and an unique Dragun Magnificence ‘Delight Pack’ by Nikita Dragun – each accessible with in-app checkout.

Fb’s new Live Shopping Fridays initiative can even tackle a Delight focus, with occasions that includes merchandise from LGBTQ+ founder manufacturers, and selling help of related initiatives.

Fb’s additionally trying to present extra help for LGBTQ+ communities by partnering with a spread of NGOs and consultants to share psychological well being sources, and showcase inclusive Fb communities. 

“In Poland, folks can comply with these conversations on the Marketing campaign Towards Homophobia (KPH) NGO web page and in LGBTQ+ teams. And in Germany, we’re partnering with Delight Berlin to launch a Messenger chatbot with details about LGBTQ+ communities and galvanizing creators, in addition to NGOs that supply counseling.”

Delight Month is a crucial alternative to indicate help for marginalized communities – and for Fb particularly, that is a key level, provided that it now manages the most important related assortment of people in historical past. It is essential that everyone feels welcome, and supported inside the firm’s apps, whereas Fb additionally gives the most effective alternative for most people to indicate their help for folks from all communities, which may help to additional handle considerations round inclusion and acceptance.

Certainly, Fb additional notes that greater than 25 million folks on Fb at the moment are a part of at the very least one of many 34,000 public teams that help LGBTQ+ folks. 

Given this, Delight Month is a key alternative to deal with these key considerations, and underline help for all members of the neighborhood.



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