Marketing
Thursday May 6, 2021 By David Quintanilla
Facebook Adds New Messaging Features, Including Chat Themes and Read Receipts on Instagram


Fb has unveiled a raft of new messaging features throughout Messenger, Instagram Direct and Messenger Children, with new, themed stickers and backgrounds, visible replies and skim receipts on IG, improved audio recording instruments and an up to date archive characteristic.

None of those new instruments is groundbreaking, essentially, however they do all add one thing further, which might be useful in your interactive course of.

First off, on new chat themes – final month, we reported that Fb was working on new Star Wars themed backgrounds for Instagram Direct chats, which some had speculated could also be tied into the approaching Might the 4th celebration.

Instagram Star Wars theme

Now, Fb has formally launched these backgrounds, together with further new themes for ‘Selena: The Sequence’, offering one other approach to customise your chats on each IG and in Messenger.

Messenger backgrounds

As you’ll be able to see, the brand new themes change your chat backgrounds into these stylized visible variations, which might be nice for followers of each franchises.

And so they may additionally level to new model promotion and tie-in alternatives, with Fb probably providing these as a brand new means for leisure manufacturers to attach with followers.

There’s nothing to counsel that Fb will take that subsequent step, and it has run themed tie-ins like this previously, they usually have not turn out to be a typical promotional providing. Nevertheless it may find yourself being an fascinating addition for bigger scale campaigns in future.

To activate the brand new Star Wars or Selena chat themes in Messenger or Instagram, head to your chat settings and faucet ‘Theme’, then choose from the choices on supply.

One other themed addition is a brand new set of stickers on Messenger and Messenger Children which rejoice “the variety and affect of Asian and Pacific Islanders” for API Heritage Month.

Facebook API month stickers

The addition of those new stickers on Messenger Children is especially fascinating – as defined by Facebook:

“Children can discover the richness and variety of distinctive traditions, histories and cultures throughout Asian and Pacific Islander international locations by a collection of Messenger Children digicam stickers. We even created a straightforward sticker reference information to assist mother and father have extra in-depth conversations with their children round API cultures.”

Messenger Kids stickers

The added reference guide supplies an academic aspect – so relatively than simply being a cool addition for teenagers’ pictures, the characteristic additionally serves an academic function, which can be a extra lively approach to interact children in seasonal, historical-based occasions.

Messenger Kids API stickers guide

It is an fascinating experiment, if nothing else.

You’ll be able to entry the brand new Messenger Children API Month stickers information here.

On the extra useful facet – although perhaps extra intrusive – Fb can be including learn receipts in Instagram Direct, so you recognize when individuals have seen your DMs.

Instagram read receipts

I do not find out about learn receipts. Looks as if a ratchet for angst, in lots of instances – however nonetheless, there may be useful worth in realizing when your message has been seen. It simply relies on what your expectations are for reply, and the way that impacts your psychological response.

Both means, now it is there to maintain you up to date.

Instagram’s additionally getting new visible replies, which is able to allow customers to answer a DM with one other photograph or video.

“Merely faucet the digicam icon to reply with a photograph or video of your personal.”

Instagram visual replies

That might have some model performance in diagnosing product points, or responding with product examples in-stream. It may assist, for instance, with say, a vogue matching service, the place customers ship you one merchandise, and your enterprise replies with a complimentary product out of your catalog.

There is a vary of potential makes use of right here, and it might be one other one to experiment with. The brand new perform is now accessible on iOS, with Android coming quickly.

Subsequent up, recognizing the rising curiosity in audio, Fb’s additionally including a brand new tap-to-record performance on Messenger, which may even quickly be accessible in Instagram DMs.

Tap to Record on Messenger

“We’re making it simpler to go hands-free with tap-to-record on Messenger (and Instagram coming quickly) Now, you not want to carry down the mic – tap-to-record permits you to craft the right audio message when you’re doing different issues and makes it a extra accessible characteristic.”

It is a pretty easy, but useful possibility, which may assist customers file and ship their voice messages.

Which, given the broader audio social development, is changing into extra necessary. Fb notes that there is been a 20% improve in audio messaging within the US in current months.

And lastly, Fb’s additionally including a brand new ‘swipe to archive’ course of inside Messenger to raised facilitate inbox clean-up and administration.

Facebook Messenger archive

Fb’s additionally including a brand new Archived Chats folder on cell to raised allow customers to search out their outdated chats.

“As an alternative of getting to manually seek for archived conversations in your telephone, simply faucet your profile photograph and choose Archived Chats for a full checklist of archived threads.”

Personally, I discover these shortcuts annoying at instances, as a result of I all the time find yourself archiving the unsuitable factor, however simplifying this course of will make it simpler to maintain your inbox extra manageable, whereas additionally protecting your previous exchanges for reference.

As famous, none of those are groundbreaking adjustments, however all of them add one thing, and every may have particular worth for sure customers.

Most fascinating might be visible replies, however the academic additions to Messenger Children stickers even have potential, and the chat backgrounds may additionally find yourself changing into an even bigger deal for model promotions in future.

Both means, some new messaging concerns. Replace to the newest model of every app to entry these new options (if accessible in your OS).



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