Branding
Monday April 19, 2021 By David Quintanilla
Fable Whisky Brand Captures New Imaginations | Dieline


gpstudio has artfully designed the packaging for the whisky model Fable. By means of the Scottish fable, “the Ghost Piper of Clanyard Bay,” every bottle visualizes a scene from the story via black and white illustrations. The bottles emit the kind of spookiness that fills you with pleasure as when you had been sitting round a campfire sharing ghost tales along with your closest associates. All of the labels, together with the title fonts, are handwritten to mirror the model’s storytelling facet. Bella Jones created beautiful handmade whisky cups and water jugs produced from black porcelain influenced by the black rock of Clanyard Bay that can be bought alongside the whisky bottles. The packaging is moody but balances a way of delicateness as nicely.

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Fable Whisky, an unbiased Single Cask whisky bottler based on artwork and storytelling.

Our consumer’s whiskies are restricted version releases from chosen distilleries and hand-picked casks from Scotland’s acclaimed but not generally recognized distilleries. Subsequently, we wanted to create a model for our consumer that would not solely adapt but additionally change over time as new merchandise had been launched.

‘Fable’ was born, a model based on storytelling and artwork which consistently delivers tales of thriller and creativeness. With the very first Fable story to be generally known as ‘Quantity One’.

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The unknown Scottish fable ‘The Ghost Piper of Clanyard Bay’ is the primary to be reimagined and that is retold as an illustrated animation by Hugo Cuellar. An eerie narration by Jeff Rawle additionally brings the intriguing creation to life.

Crafting and thoroughly contemplating each element of the model, our imaginative and prescient was to create a fascinating distinctive world the place we take customers on a journey of pleasure and discovery.

The parable is damaged into chapters by which every chapter was based mostly round a personality or a scene, every illustration is linked to a bottle launch that includes the distinctive distilleries the place the casks had been hand-picked. Every design is crafted to the character and scene of the story. All of the labels together with the title fonts are handwritten to mirror the storytelling facet of the model.

The bottles had been waxed sealed with the parable title and wrapped in paper with the complete story offered on the within on the wrap. Within the story every character and scene was highlighted to point out the complete vary of the gathering.

The gathering is being launched over a time period however gone after they’re gone, ‘til the following Fable is instructed.

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gpstudio labored on the bottle wrap, field, neck tags, story insert, social media, web site, restricted version prints, present packaging, sampling packaging and attire all to be launched this 12 months.

We additionally labored with ceramicist Bella Jones to create bespoke whisky cups and a water jugs produced from black porcelain that was influenced by the black rock of Clanyard Bay. The ceramics had been handmade solely for Fable whisky and can be bought alongside the whisky product.

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