Branding
Monday May 10, 2021 By David Quintanilla
Everyday Canned Food Packaging Design By Barceló Estudio Makes You Wonder If The Glass Is Half Full or Half Empty | Dieline


Typically the glass is half full, and typically the glass is half empty. The one factor that adjustments between the 2, although, is our perspective. Barceló Estudio is difficult our outlook by creating the packaging of canned seafood merchandise that insights a way of the unknown. The half-done sample is a nod to the glass-half-full conundrum, and we cherish it when packaging makes you surprise. The colours and typography are recent and fashionable, and when paired collectively, create an virtually tranquil aura. Now I am curious, is the sample design half-incomplete or half full?


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Firm specialised within the distribution and advertising and marketing of canned seafood merchandise.

The idea of the packaging is predicated on the metaphor that refers back to the optimistic or pessimistic reflection of a glass half full or half empty of water. This experiment goals to convey us nearer to the actual imaginative and prescient of the occasions that happen in our each day lives, and to position us in entrance of our personal imaginative and prescient of all of the issues that occur to us. However, ultimately, it would not matter the way you see the glass so long as you replicate on how it’s, as a result of ultimately each imaginative and prescient is equally right. The glass appears to be half full in addition to half empty and it solely is dependent upon the second through which this reflection is valued.

Calm, tranquility. Colour, explosiveness. A brand new means of approaching preserves to our each day life, a pause, a second. Additionally near a brand new fashionable and younger era, with a recent and reflexive communication. A option to transcend a easy product, or a snack, or a Sunday ritual.

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It is about getting out of the routine and breaking with what we do day by day. Possibly that shock issue. Possibly new methods of seeing, understanding and reflecting on the on a regular basis and turning it into one thing extra particular.

And the way do you see the can?

Easy and minimalist traces to visually symbolize the contours of the cans and provides every ingredient a particular prominence that along with the colour creates flexibility within the number of merchandise.

Typography with a excessive distinction between the antlers with a slight fashionable handwriting, accompanied by a humanist typography with a geometrical base.

Fedrigoni Freelife Vellum 215gr paper has been used and 1-ink offset printing.

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