Branding
Friday April 2, 2021 By David Quintanilla
Enjoy Your Food On The Go Sustainable With Street Food Box | Dieline


Avenue Meals Field, designed by White Bear Studio have tapped into an important truth to create this sustainable, progressive, and transportable meals container. When near 50% of recyclables find yourself in landfills or incineration, it is smart to seek out different methods to assist the setting. That is the place Avenue Meals Field is available in and motivates shoppers to reuse as a lot, if no more, than they recycle. 

The field itself is constituted of PRIPLAK®, a patented polypropylene, it’s accessible in a variety of colours, and may be printed with any custom-ordered design. The fabric has obtained the triple certification for the setting, it is halogen free, non-toxic, and is 100% recyclable. 

Subsequent time you are packing your breakfast, lunch, or dinner to go, image this sustainable field you might and needs to be utilizing. 


Editorial photograph

Avenue Meals Field is a product for meals realists, time-poor urbanites, and a technology that values the setting as a lot as their takeaway lunch. We had been challenged to teach shoppers on the significance of reusing over recycling (50% of recycling goes to landfill or incineration), and create pleasure within the buyer’s eyes about being a part of one thing larger than them. Equally, the model messaging wanted to be as easy and impactful because the product.

The widespread false impression is that recycling is a straightforward strategy to cut back environmental impression, so exploring the themes of recycling alongside reuse was an apparent first step. Recycling is so universally identified, it has its personal brand. This impressed us to rework the Avenue Meals Field itself into its personal recognizable image for reuse. The emblem and model icon conveys the complete goal of Avenue Meals Field earlier than opening the packaging.

To generate emotional connection and a way of engagement with the model’s goal, we performed with intentionally provocative language like ‘Don’t recycle, reuse’. The marketing campaign strapline ‘Eat, Rinse, Sleep, Repeat,’ tells prospects easy methods to use the product whereas concurrently ringing loud as a memorable model mantra. In an analogous repetitive type, we created a sample for use throughout packaging, customisable to the fast-food chain it can seem in.

Editorial photograph
Editorial photograph
Editorial photograph



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