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Monday May 31, 2021 By David Quintanilla
Design Bridge Designed A New Rosé Concept From Winemaker Sacha Lichine | Dieline


Summer season is all about sharing a glass of rosé along with your closest buddies. It is time to make a toast over Design Bridge’s London Studio’s newest collaboration with famend winemaker Sacha Lichine.

The studio took inspiration from the decadence of speakeasies of the Twenties and carried out elements of glitz and liveliness within the design. From peacocks taking part in playing cards to the bottle’s distinctive form to the usage of pink all through the whole design, the small print are dazzling. Reply me this, the place’s the closest speakeasy? I need to make a toast.


Design Bridge are excited to share their London Studio’s newest collaboration with visionary wine producer Sacha Lichine: creating the model design and bespoke packaging for his new rosé wine, The Pale. Design Bridge created a enjoyable and hedonistic design that goals to move a younger feminine viewers again to the events and decadence of the Twenties, balanced with a contemporary twist to stay related to at the moment’s rosé drinkers. 

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Jemma Akister, Senior Shopper Director at Design Bridge London, commented: “Sacha Lichine is a real trailblazer within the wine business, and he has all the time embraced inventive considering and understood the facility of design in reaching business success. Having partnered with him for over 20 years to construct tales and types for his Chateau d’Esclans portfolio, Sacha got here to us to launch his newest wine, The Pale. We collaborated with Sacha from the outset to create a unusual, celebratory model that might stand out on shelf this rosé season and past.”

Taking inspiration from the decadent events and speakeasies of the Twenties, Design Bridge conceived the concept of the ‘flamboyant soirée’: an exuberant celebration scene the place The Pale can be the proper drink. Designed in the course of the coronavirus pandemic, the visible idea seems to be ahead to a post-lockdown world when shoppers’ appetites for socialising will probably be greater than ever. Dwelling as much as its title, The Pale is exceptionally pale in color, so Design Bridge selected a hanging sizzling pink and off-white color palette for the visible id to stress the wine’s distinctive lightness by comparability. 

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Natalie Hughes, Design Director at Design Bridge London, defined additional: “We hand-illustrated a vibrant soirée scene filled with eclectic parts for folks to find. From peacocks to taking part in playing cards, our distinctive design provides drinkers a playful journey of discovery each time they decide up the bottle.”

The bizarre angles of the illustration add to the vitality of the design, while a bespoke typeface is a modernised model of Twenties typography, and the result’s a celebratory new model that appeals to a up to date viewers.

Luke Burley, Design Director of 3D at Design Bridge London, added: “To echo the decadence of the graphic design parts, we created a bespoke 3D structural design for The Pale to additional set it other than opponents. That includes a barely squat form and tapered physique, which was partly impressed by conventional whisky decanters, the bottle’s inverted punt refracts mild into the sides, giving the bottle a blinding high quality to raise the liquid inside. You may even see The Pale’s distinctive bottle form hidden on the tables within the label illustration, which provides to the playful secrecy of our Prohibition-inspired design.”

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Sacha Lichine commented: “As my long-term inventive collaborators, I couldn’t consider anybody higher than Design Bridge to create the model and visible id of my new wine idea. Their evocative soirée idea completely captures the playful essence of The Pale, hanging the proper steadiness between nostalgia and modernity. I can’t await folks to take their first sip this summer season and be transported proper into that second.” 

Editorial photograph

Editorial photograph

Editorial photograph



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