Branding
Wednesday February 24, 2021 By David Quintanilla
DARLCHA Tea Gives You A Taste Of History | Dieline


Tea is a delicacy loved by plenty of cultures for plenty of causes. The standard Korean “Gyeongokgo”, for instance, is a holistic type of drugs used traditionally to stop illness and construct immunity. This natural tea is what DARLCHA, a premium tea model, takes inspiration from.

Combining custom with modernity, AURG Studio got down to create a model id that’s as profound because the number of tea flavors provided by the model. By together with pantones within the design options, the trendy perspective DARLCHA goals to mix with custom, is emphasised. The cylindrical packaging additionally offers a contemporary twist, whereas calling consideration to what seems to be minimalist, colourful, watercolor sketches of moon jars on every field.  Every tea is colour coded, represented by the colourful swatches supplied and labeled. 


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DARLCHA is a premium tea model primarily based off of the Korean “Gyeongokgo” recipe. It offers totally different choices relying on whether or not you care to organize it within the morning, noon, or night, with a purpose to swimsuit the trendy life cycle. We intention to contribute to a wholesome beverage tradition with out caffeine.

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Neat and restrained magnificence, purity, and stability are the values that DARLCHA considers crucial. DARLCHA’s drinks additionally maintain these values. Varied substances are harmoniously mixed to create a pure, refined, and deep style.

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The aesthetics of Joseon, primarily based on Neo-Confucianism, emphasize internal magnificence. They pursue clear, pure, and restrained magnificence moderately than being colourful. 

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The moon jar is among the most consultant white porcelain items of the Joseon Dynasty and undoubtedly represents pure and restrained magnificence. A standard moon jar is made by connecting two lumps collectively. For those who mirror on the moon jar’s design parts, you are feeling the stability between symmetry and asymmetry. In the identical approach, we labored to method the restrained magnificence, purity, and stability of the moon jar from a contemporary perspective.

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