Branding
Thursday May 20, 2021 By David Quintanilla
Chase Design Group Drew Inspiration From Fun-Loving, Eternal California Surf Culture | Dieline


Summer season is correct across the nook, and I preserve daydreaming of sitting on a seashore with the salty air swirling round my ocean-damp hair. Whereas I’d go to the seashore for per week or so shortly, Chase Design Group has created the California-inspired Seashore St Vodka Soda so I can simply faux like I am stress-free within the sand. All the branding components come collectively on this may to speak the contents of the refreshing drink. Preserving the cans white with pops of coloration that replicate the flavour permits the main target to be on the stable island vibe of a brand. This can be a Vodka Soda with character.


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It’s all the time summer time on Seashore St. Which is why groovy seashore vibes and sun-drenched coastal signage encourage the feel and appear of packaging for the brand new Seashore St. Vodka Soda beverage from Christopher Michael Manufacturers. Seashore St. is offered in cans with an outer cardboard field.

Created by Chase Design Group, Los Angeles, the brand consists of easy, linear waves and trendy sans serif font, paying homage to acquainted seashore signage, but additionally serving as a mnemonic machine. The blue brand represents the ocean whereas the pure white background communicates the purity of the product. Central to the main target of the design, it creates a memorable picture in a sea of laborious seltzers. With 1g of cane sugar, no preservatives, no synthetic colours or sweeteners, no gluten and 100 energy per can, Seashore St. is positioned as a better-for-you various.

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“As a brand new entry available in the market, Seashore St. wanted to speak its main point-of-difference, that it’s vodka-based, not beer,” says Dave Carlino, Senior Design Director, Chase Design Group. “The title, the brand, and the supporting graphics and language all work collectively to speak a refreshing drink match for a sun-soaked afternoon. The massive brand pops off the white bundle whereas “Vodka Soda” is clearly known as out on each the can and the outer field.”

Refreshing, appetizing visuals on the outer pack embrace a half can/half cocktail glass graphic whereas the entrance of the pack options an overhead picture of an icy cocktail glass garnished with taste cues indicating the 4 selections: coastal lime, cranberry splash, ruby purple orange and Glacier Berry. Classic California life-style pictures completes the straightforward, refreshing vibes.

In response to Stephen Goodridge, Co-Founder, Christopher Michael Manufacturers, “Our collaboration with Chase Design Group resulted in a enjoyable and memorable design that pays tribute to the traditional California fashion whereas additionally speaking the superior high quality of Seashore St. over different laborious seltzers.”

Editorial photograph
Editorial photograph



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