Branding
Tuesday June 1, 2021 By David Quintanilla
Butterfly Cannon Redesigns The Dalmore’s Principal Collection With Luxury In Mind | Dieline


The stag represents noble origins, and the symbolic which means behind the animal is globally acknowledged. Butterly Cannon redesigned The Dalmore’s Principal Assortment with full and utter fashionable luxurious in thoughts, and the result’s a label and packaging that is arduous to disregard. The small print are spectacular, from the satin finishes, embossed textures, and a shade palette match for royalty. I think about this bottle in essentially the most regal of bars.


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Since its institution in 1839, The Dalmore has been a voice of authority on the subject of single malt Scotch whisky. Lately, with its iconic stag proudly main the one malt scotch stampede, the model has skilled exponential progress, with its liquids reaching nice acclaim. While the present packaging had labored properly to this point, the Dalmore staff needed to construct on the success of its core Principal Assortment and inject fashionable luxurious cues with a view to set it up for the subsequent section of its progress. The six particular person expressions inside the Principal Assortment – The Dalmore 12 years outdated, Port Wooden, 15 years outdated, Cigar Malt, 18 Years outdated and King Alexander III – are completely different expressions of the definitive home type. We recognised it was necessary to seize these delicate distinctions, while establishing a consistency and confidence throughout the vary that higher mirrored the model’s high-end positioning. Our strategy was to take up to date design cues from exterior of the Single Malt class, to interpret the luxurious depth and finesse of the merchandise in an elevated and distinctive manner.

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Main the (re)cost on the outer field was the Royal Stag. A logo of noble origins, globally recognised, and a key model asset, it deserved to be heroed. The stag is now proudly positioned excessive on the pack above the wordmark. With wealthy sculpturally embossed detailing, it has an emboldened presence and standout which is difficult to disregard. The sharp traces of the silver band within the decrease half of the field echo the form the stag; framing it and delineating the house for model & product info. The matte texture of the field and micro-embossed motif inside the satin silver band, deliver a recent tactility to the packaging.

As with the liquids themselves, the distinction is within the detailing. Throughout the vary, the unique colors have been subtly enhanced by way of using micro-embossed texture and satin finishes, reinvigorating a standard palette with a contemporary kick. While on the label, age statements have been subtly emphasised and elevated by way of using bespoke fonts.

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The result is recognisably The Dalmore however with added depth and element, leading to elevating the pack designs from the boot room to the drawing room!

“Butterfly Cannon’s delicate redesign of our Principal Assortment has given our Royal Stag the outstanding showcase it deserves – while capitalising on Dalmore’s signature impactful minimalism. We’re assured it can assist place our distinctive single malt on the prime of the class.” Sébastien Gratiot – World Senior Model Supervisor, The Dalmore

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