Diagonale Brewery, designed by Brand Brothers, has packaging that may spark inspiration. The emblem itself is geometrical, linear, and funky, all whereas packed into a decent and completely kerned sq.; it looks as if kismet that the model’s title occurred to have 9 letters. Every beer can is labeled relying on the kind of beer, and the colour selections are incomparable: assume vivid poppy, neon pink, and butter yellow. The cans remind me of Bauhaus design, however with an sudden and fashionable twist. Perfection.
The Diagonale Brewery was born from the creativeness of Thierry and Benoit, long-time pals whose respective careers have taken them all around the world. Again within the East of France, the thought of making an impartial micro-brewery in Broussy-le-Grand (Marne) was born in 2019, with the target of sharing the singular life trajectories of the 2 founders in craft beers. On the finish of 2020, Model Brothers was commissioned to design the whole visible identification of the challenge.
Our graphic proposal revolves round an intensive typographic and symbolic language. The logotype, composed of letters with very pronounced inverted contrasts, was designed particularly for the event and serves as the premise for a set of glyphs that significantly enrich the narrative and the creativeness round Diagonale beers. Designed within the fashion of the unique Dingbats, these symbols permit for quite a lot of compositions, forming a easy and highly effective graphic spine. Related to Gramatika (Typefaces of the Short-term State), this visible language is developed on the primary two cans of the model, an e-commerce website designed on the studio and a collection of posters. The collaboration between Diagonale and Model Brothers will proceed with the discharge of recent beers, everlasting or ephemeral.
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