Engie has reinvented what an power drink must be. Whereas most power drinks are stiff and tough across the edges, Engie is delicate and elegant. The colour palette was chosen as a result of “this can be a modern drink and it ought to look good within the hand, in images, within the cup holder of a automotive or a bicycle.” And that it does. Every can is easy, approachable, and most positively photogenic. I do not learn about you, however I need to inventory and colour coordinate my total fridge with these beautiful cans.
Most power drinks have aggressive designs, shiny and even acidic colours. With this product, this strategy is not going to work attributable to extra chill-outed tastes and thought of relaxed life-style in market positioning. The design idea is predicated on the thought of a celebration and a drive: a practical table-card could be discover on the face of the can, which is impressed by the thought of a celebration invitation.
The naming itself speaks of power and pleasure, however on the similar time it’s quite relaxed, which displays the character of the audience. Within the design, we used illustrations that additionally replicate the viewers – younger, energetic, a little bit excessive and which is aware of every little thing about recreation. The colour palette is balanced and fashionable, the colours had been chosen based on the precept “this can be a modern drink and it ought to look good within the hand, in images, within the cup holder of a automotive or a bicycle”.
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