Branding
Monday May 3, 2021 By David Quintanilla
Branding Agency Zero Hits A High Note With Music And Identity For CBD Upstart Enjjoy | Dieline


Going to school in Boulder, Colorado, made me hyper-aware of the CBD trade. Earlier than dwelling there, I considered CBD as one thing corresponding to collagen. Perhaps it really works; maybe it is a placebo. Nonetheless, after changing into a CBD client and having mates who had been additionally CBD lovers, I noticed that it is one thing that does work. The one drawback is that there are countless manufacturers in the marketplace, and discovering the precise one is difficult.

Enjjoy has labored with branding company Zero to set their product aside from the lots and efficiently. By making a model based on the mission to create a contented get together that everybody’s invited to, the visible identification is each optimistic and colourful. With brightly coloured packaging that is completely gradient to a daring emblem that simply sparks pleasure, Enjjoy’s branding is a celebration I might need to attend. Every canister’s shade is predicated on the aim of the product. Power, for instance, is a radiant orange to yellow gradient, and Focus is a soothing inexperienced to yellow gradient.

Had I recognized about Enjjoy in faculty, you may wager your backside greenback that I’d have been a consumer of Focus, Power, Chill, and Sleep as these had been all sides that I at all times wanted (and nonetheless want) a lift in.


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The rise of CBD has develop into one of the crucial thrilling new developments within the well being and wellness trade, that includes a rising checklist of latest manufacturers that cater to each want — from relieving aches to offering calm. However this success has additionally resulted in oversaturation, making it arduous for every model to face out and make its message heard. Dealing with this problem, Qualis Normal, certainly one of Nevada’s quickest rising hemp-based CBD producers, turned to digitally-native branding company Zero, to reinvent the class with the launch of its newest model, Enjjoy.

With Enjjoy, Qualis noticed a chance to make use of its appreciable capabilities to introduce the best high quality direct-to-consumer product at a worth that nobody else can match. Seeing Zero’s previous success in launching standout CBD manufacturers, Qualis trusted the company to present their new merchandise a voice and to develop a multi-tiered, “mass-pirational” strategy that may assist Enjjoy talk its model mission. Zero delivered, with not solely designs — together with branding, packaging, content material creation, and web site design — however a full go-to-market technique.

“We have been in a position to work with them on all the pieces, from their identify, to their mascot ‘Roy’, to the tone of the visuals, to their strategy to e-commerce,” explains Zero Inventive Director Chelsea Goldwell. “From the beginning, it was clear that Qualis Normal trusted the method and our collaboration collectively, which allowed us to strive some actually attention-grabbing methods of telling their story and injecting some enjoyable into the class.”

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A type of enjoyable surprises included a complementary Enjjoy EP known as “Now That’s What I Name CBD Quantity 10”. Conceived by Zero and recorded by Justin Krol & Quinn Scharber, the five-track mini-album options infectious grooves and hovering vocals, protecting matters starting from the tutorial to the absurd. Standouts embody “Enjjoy Theme”, which takes listeners on a rainbow street of guitar riffs and lilting harmonies. In the meantime, “No, It Gained’t Get You Excessive” goes full pop-starlet in explaining what CBD will and gained’t do.

“Initially, we had been going to place collectively a listing of issues folks do not learn about CBD, as a ‘generally requested questions’ useful resource that may additionally perform as a solution to clarify Enjjoy’s worth proposition,” say Zero Inventive Director Mark Goldwell. “However finally, that concept developed into one thing extra bold. We wished to assist folks enter Enjjoy’s world of CBD — one which’s a contented get together the place everybody’s invited — so we determined to make a theme music to ease folks into the model. After which the idea simply grew from there.“

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Finally, Zero’s work on Enjjoy is a testomony to the company’s capability to take a consumer from an thought, all the way in which to launch — collaborating with designers, stylists, photographers and musicians to develop a model with a singularly imaginative strategy. “We love constructing manufacturers that everybody can get pleasure from,” continues Chelsea Goldwell. “This was a model and undertaking that was near our hearts, each as believers in the advantages of CBD and the facility of an excellent model to champion a enjoyable, constructive message. After we can work along with a companion who actually believes in our experience and the collaboration now we have collectively, that’s once we’re in a position to actually make one thing particular. We will’t wait for everybody to see, really feel and listen to what Enjjoy has to supply.”

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