Branding
Thursday March 25, 2021 By David Quintanilla
Braiole Is Telling A Historical Story | Dieline


Braiole is a bottle that tells a narrative. Each single element for the label has been effectively thought by way of, from using the back-slanted lettering to using gold foil within the intricate vine leaf illustration. Whereas the field the wine is available in could be very impartial and minimal, the wine bottle itself is vivid and ethereal. The trendy design remains to be capable of faucet into the dear historical roots of the vineyard. It is unimaginable when a package deal design can provide homage to its historic roots with out being too apparent about it.


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?Impressed by the great locations during which Contrada Braiole is immersed, the challenge tells a narrative of belonging, custom and stability, inherent within the values of the Camusi Vineyard. The scent of the Avellino land all in a wine that goes straight to an infinite sphere of feelings simply by taking a look at it.

Andrea Basile, inventive director, Giuseppe Salerno and Paco González, sort designer, search magnificence and class within the candy and vibrant hills of Braiole to have the ability to inform a narrative that strikes you from each element of the bottle label. A narrative about which you wish to know all the things.

The brand consists of a back-slanted lettering, drawn with a calligraphic pen for italic with a truncated tip, with rhythm and a few ornamental particulars. The inclination, so explicit that it factors to the left reveals one thing totally different nearly surprising, to emphasize a uniqueness and concord past the atypical schemes. The label collects graphics which might be capable of inform a wine with a robust and clear character however on the similar time wealthy in fragrant nuances, similar to within the strains of its hills.

A contemporary and authentic packaging however on the similar time that palms down its valuable origins, symbolically linked to an historical territory that preserves its historical past nearly intact. To present a higher graphic influence and a preciousness to the print, a paper with a lightweight textured Materica Gesso extremely WS was chosen, selecting to make use of the embossed braille on the title of the wine and a texture of a vine leaf in gold foil. The label wraps across the bottle and blends with it, making the entire picture vivid with out the necessity to add different ornamental parts. A magical encounter between the bond of affection with one’s land and the fervour for eager to go on an unimaginable life expertise over time.

Editorial photograph
Editorial photograph
Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

Editorial photograph

Editorial photograph



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