Barely authorized 23-year-old craft brewery Blue Point Brewing Company has entered the brand new 12 months with a brand new look. Based on Lengthy Island in Patchogue, NY, Blue Level is well-known on the faucets for its signature buoy marker integrated into their unique brand from 1998 and their refresh after being sold to Anheuser-Busch back in 2014.
“When Blue Level went via a brand replace and packaging refresh in 2017, we have been taking part in catch as much as the craft trade at the moment – we have been nonetheless utilizing the unique graphics from 1998,” mentioned Blue Level basic supervisor Carrie Shafir. “We’ve at all times been an organization that prides ourselves on being forward-looking and progressive, and with this replace that we’re rolling out, we’re lastly getting again to that place.”
“We moved into our model new, stunning brewery in 2018, which was an enormous second for the model in that it was a serious funding in our means to brew (much more) high quality beer,” Shafir added. “How we present up on the shelf wasn’t essentially reflecting that. We wanted a packaging system that was constant and graphics that matched the standard of what’s inside every can or bottle.”
Brooklyn-based design studio Bardo Industries was thrown the road to assist the brewery’s brand and packaging system sink or swim.
The brand new packaging system as an entire, together with labels, case wraps, and commerce supplies throughout brews and SKUs, will get made up of daring, attention-grabbing, graphic illustrations that function a lighthouse beacon for thirsty patrons throughout the bar and would-be consumers within the beverage aisles. Artists commissioned from world wide lent their skills to Blue Level’s intensive lineup to mirror every model and make every beer look “on level.”
And worry not, Blue Level’s beloved buoy was not misplaced at sea, because it nonetheless seems on the corporate’s flagship brew, Toasted Lager.
Blue Level has been doing a rolling transition of the brand new branding, already releasing Toasted Lager, Hoptical Phantasm, and Imperial Sunshine through digital property, with their sights set on Spectral Haze and different choices by March. LIIT, Blue Level’s line of laborious tea seltzers launched in July 2020, nevertheless, will maintain its shiny, geometric 90s vibes packaging in-tact.
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