Branding
Friday June 4, 2021 By David Quintanilla
BLESS Your Heart And your Skin | Dieline


The Canada-based design studio Studio Miles has lately designed the rebranding for the pure physique care line Bless. The packaging displays the simplistic values of the model with out misrepresenting its 100% pure and vegan merchandise. Utilizing muted colours and the elegant but easy typeface brings a way of calmness to a model whose purpose is to just do that on your pores and skin and physique.


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Branding and packaging for BLESS, an organization specializing in pure physique care merchandise

Problem: Step one of this challenge was to consider a brand new distinctive title for the corporate since their outdated title was complicated in regards to the nature and substances used of their merchandise. A second problem was to established a graphic line sturdy sufficient visually to develop model recognition.

Answer: Once we spoke with the founders of the model, we got here up with the title “Bless”, which implies “the act of claiming or doing good”. Going with this precept, every letter of the phrase Bless fastidiously represents their values and the nice they need to convey by their 100% pure ang vegan merchandise. A branding and a full vary of packaging in several codecs was conceptualized, all the time with the intention of reflecting the simplicity and the values of the model with out distorting it.

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Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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