Branding
Friday April 2, 2021 By David Quintanilla
Black Rock Imperial Stout Pairs Well With Virtual Reality | Dieline


Magpie Brewing Firm and design studio, OHKO Champions, are two South Korea-based firms that labored collectively to deliver a beer to life. Magpie Brewing Firm’s basic winter brew, Black Rock, is a darkish and wealthy beer with packaging ominous sufficient to match the liquid inside. However, it does not cease there. It is one factor to have a visually descriptive label of a product, nevertheless it’s one other factor to make use of VR to deliver it to life. So get ingesting and get nearly exploring.


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OHKO Champions (Seoul, Korea) and Magpie Brewing Firm (Seoul, Korea) group as much as deliver a enjoyable new life to their basic winter brew Black Rock. This wealthy Imperial Stout is brewed with vanilla, cacao & almonds and options notes of bittersweet darkish and milk chocolate. We got down to give Magpie Brewing Co.’s Black Rock, a darker, extra ominous life…with AR capabilities. Whether or not it’s on location or overseas, wherever you see the Black Rock design you possibly can scan it and convey it to life.

Black Rock has been playfully redesigned a number of occasions to observe taste modifications, however for this newest model Magpie Brewing Co. wished one thing extra playful and mysterious with an AR possibility. We wished to push the idea somewhat additional – and what goes higher with rocks and AR than area? So together with the brand new design, I created AR an animated poster, “Delivery of Black Rock” to accompany the beer on location at Magpie retailers and in addition in eating places and bars round Korea.

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OHKO Champions is the artistic studio of Kevin Benishek. He’s a artistic director and designer in Seoul, South Korea. He works with native and world manufacturers to craft new concepts and information model initiatives.

Magpie Brewing Co. is an unbiased craft brewery positioned in Seoul / Jeju, South Korea. Began in 2011 by 4 associates and helped spark an explosion of craft beer throughout the nation. In Korea, the Magpie is thought to herald excellent news; just like the chook, it is Magpie’s mission to unfold nice beer and craft beer tradition throughout the peninsula. magpiebrewing.com/

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph



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