Tuesday January 26, 2021 By David Quintanilla
Best Practices and Tools for Creating Engaging Content

Instagram video is accessible in 5 codecs: Reels, Dwell, IGTV, Tales, and in-feed video posts.

The explosion of video throughout the platform is quite a bit to juggle. Nevertheless it’s additionally created new methods for entrepreneurs to inform tales and attain their viewers.

Which Instagram video format is correct on your model? There could also be a spot in your social media strategy for all of them. Or possibly you’ll determine simply to concentrate on a pair. Learn our information to be taught concerning the options, specs, and greatest practices for each kind.

Plus, we’ve rounded up instruments that make juggling Instagram video just a little bit simpler.

Types of Instagram video

Here’s a breakdown of the different Instagram video formats.

Instagram Stories

Inspired by Snapchat, Instagram Stories are 15-second videos that disappear after 24 hours.

Stories can be recorded by swiping right from the home screen, or by tapping the plus icon and selecting Stories. They can also be uploaded from the Photo Library.

Expired Stories can be saved to the Highlights section of a person’s profile, positioned above the grid.

Instagram Stories

Source: Instagram

Interactive components similar to filters, emojis, tags, and stickers will be added to every Story. A number of manufacturers—some four million each month by Instagram’s depend—have discovered novel methods to make use of these options, from “this or that” polls to Q&As and product tags.

Tales are additionally one of many uncommon locations on Instagram that accounts can publish hyperlinks. (Solely accounts which might be verified or have 10,000+ followers have entry to this characteristic.) For manufacturers, it’s a major method to drive natural leads and conversions. Greater than 50% of individuals polled by Fb say they’ve visited a model’s web site after seeing a Story.

Regardless of their ephemerality, Tales are widespread.

Their location on the high of the house feed might have one thing to do with it. The offhand nature of the disappearing format—faraway from aesthetic pressures of the feed, is probably going one other issue.

Greater than 500 million folks watch Tales daily, and 58% of individuals surveyed by Fb say Tales have piqued their curiosity in a model or product.

Useful resource: Learn how to use Instagram Stories to build your audience.

Instagram feed video

In-feed video is the unique Instagram video format on the app. Video posts are added the identical means pictures are posted: utilizing Instagram’s built-in digital camera or importing from a Photograph Library.

In-feed video have to be three-60 seconds in size, which implies Boomerangs and GIFs fall into this class, too.

Like a picture publish, an Instagram video publish can embrace a filter, location, caption, in addition to consumer, location, and product tags. As soon as posted, folks can interact with likes, feedback, and sharing public movies in Tales and direct messages.

On folks’s profiles, video posts are labeled with a camcorder icon within the higher proper nook.

Instagram Dwell

Instagram Dwell lets folks video stream from the built-in digital camera. With issues going distant this yr, manufacturers have used Instagram Dwell to host workshops, interviews, and extra, resulting in a 70% improve in views between February and March.

Dwell broadcasts are began by swiping proper or tapping the plus icon and toggling to Dwell. Dwell streams can last as long as 4 hours and will be hosted by one or two accounts. When an account goes dwell, they seem on the entrance of the Tales bar with a Dwell icon. As soon as completed, Instagram Dwell movies will be saved to IGTV or shared for 30 days earlier than they’re deleted.

The variety of viewers watching a dwell stream seems on the high of the display screen, and other people can interact by including feedback or emoji reactions. Viewers may purchase badges in order that coronary heart icons seem beside their title within the feedback. Instagram Dwell hosts can pin feedback, flip feedback off, or arrange keyword filters to average feedback.

Dwell Purchasing options let companies tag related merchandise in order that they seem on the backside of the display screen. Instagram Dwell additionally supports donations, so nonprofits on social media and creators can use this medium for fundraising.

Useful resource: How to use Instagram Live to grow and engage your followers.

IGTV (Instagram TV)

IGTV is Instagram’s format for in-feed video longer than one minute, stretching as much as 60 minutes. In contrast to shorter, in-feed video posts, IGTV have to be pre-recorded and uploaded from the digital camera roll.

Earlier than posting an IGTV video, creators have the choice so as to add the video to a collection and add a canopy picture. Creators can publish a 15-second preview to their feed (and the house feed), or elect to not. Both means, all IGTV movies seem in a devoted tab on a consumer’s profile the place they are often sorted by collection.

IGTV movies are given further actual property and a devoted part within the Discover tab. Movies autoplay wherever they seem, and queue up one after one other. Individuals who watch IGTV movies can interact within the typical methods, with likes, feedback, saves, and shares.

Useful resource: How to use IGTV: The Complete Guide for Marketers.


Reels is Instagram’s newest video format. Impressed by TikTok, these 15-30 second clips will be created with Instagram’s digital camera or uploaded from the Photograph Library.

Recording results embrace timed textual content, AR filters, inexperienced display screen mode, timer and pace controls, and entry to an audio library.


Supply: Instagram

Reels file in vertical portrait mode (9:16) and are displayed in customers’ feeds, the Reels tab, and a devoted profile tab.

Like feed movies, Reels can embrace captions, hashtags, and most not too long ago, product tags. Folks can interact with Reels by liking, commenting, or sharing them in Tales and direct messages.

Useful resource: Everything you need to know about Instagram Reels.

Instagram video specs

Listed here are the dimensions and format specs for every kind of Instagram video.

Instagram Tales specs

Tales take up the whole cell display screen and are tailor-made to the system. For that purpose, precise specs range. These are the really useful specs:

  • Size: As much as 15 seconds (longer movies will be clipped into a number of Tales)
  • Advisable measurement: Add the best decision video accessible that meets file measurement and ratio limits.
  • Most video file measurement : 30MB
  • Advisable file kind: .MP4 or .MOV format
  • Ratios: 9:16 and 16:9 to 4:5
  • Minimal width : 500 pixels
  • Minimal facet ratio : 400 x 500
  • Most facet ratio : 191 x 100 or 90 x 160
  • H.264 compression really useful
  • Sq. pixels, fastened body fee, progressive scan, and stereo AAC audio compression at 128+ kbps

Tip: Maintain about 14% (~250 pixels) of the highest and backside of the video free from important content material. On this space, it might be obstructed by the profile picture or name to motion.

Instagram feed video specs

  • Size: 3 to 60 seconds
  • Advisable measurement: Add the best decision video accessible that meets file measurement and ratio limits.
  • Advisable file kind: .MP4 or .MOV format
  • Most file measurement 30MB
  • Most body fee 30fps
  • Minimal width: 500 pixels.
  • H.264 compression really useful
  • Sq. pixels, fastened body fee, progressive scan, and stereo AAC audio compression at 128kbps+

Instagram Dwell specs

Instagram Dwell broadcasts can solely be recorded from the digital camera app. Specs are much like Instagram Tales. Earlier than going dwell, make certain that you may have a dependable and quick Web connection.

IGTV specs

  • Minimal size: 60 seconds
  • Most size: quarter-hour when importing by way of cell and 60 minutes when importing from the online
  • File kind: MP4 file format (required)
  • Vertical video facet ratio: 9:16
  • Horizontal video facet ratio: 16:9
  • Minimal decision:720 pixels
  • Minimal body fee: 30 frames per second
  • Most file measurement (for movies 10 minutes or much less): 650MB
  • Most file measurement (for movies as much as 60 minutes): 3.6GB

Advisable cowl picture measurement: 420px by 654px (1:1.55 ratio)

Instagram video greatest practices

Each Instagram video format is completely different, however these greatest practices apply to all of them.

Create for cell

The vast majority of folks view Instagram video on cell, which implies it’s greatest to shoot in vertical orientation. Most individuals intuitively use portrait or selfie mode after they file with their telephones. However for individuals who plan to make use of a digital camera and add a video, that is one thing to remember.

create videos for mobile orientation

Supply: Instagram

After all, there are some exceptions. For longer IGTV content material, horizontal video could also be a greater match.

Viewers can tilt their cellphone sideways for a full-screen viewing expertise. Panorama video may also be uploaded to Tales and in-feed, however with out the lean impact.

Begin with a hook

As a common rule, you may have three seconds to cease thumbs from scrolling previous your Instagram video. Or leaving your Instagram Story. Give folks a purpose to maintain watching. Whether or not it’s arresting visuals or a teaser of what’s to return, discover a method to supply on the spot attraction.

Don’t underestimate the significance of a caption both. If the video doesn’t seize somebody’s consideration, the caption is your second probability.

Present worth

To maintain a viewer’s consideration it’s good to present some sort of worth. Your pitch might be sheer leisure worth—like comedian aid, charming dialog, or your magnetic character. Or you would impart ideas and tips, how-to’s and workshops, or thought-provoking data.

Your worth proposition ought to be clear and easy. Earlier than getting down to create a video, fill within the clean: When somebody watches this video, they’ll _______. The reply might vary from “snort out loud” to “discover ways to make snowman-wiches.” No matter you land on, it ought to be clear to viewers upfront.

When you ship in your promise, you’ll probably see extra views, engagement, and shares.

Use sound and captions

In accordance with Instagram, 60% of individuals watch Tales with sound on. Nevertheless it’s well-known that there are various causes folks might watch your video with hold forth, together with context and listening to impairments.

Use sound to reinforce your video, and embrace captions to make your video accessible. IGTV has the choice to make use of automated video captions, and timed-text will be manually added to Instagram Tales and Reels. To avoid wasting time, instruments like Clipomatic mechanically add captions to your video.

Submit usually

One of the simplest ways to construct an viewers is to publish usually. That’s very true on the subject of long-formats like Instagram Dwell and IGTV.

Create and share a schedule together with your viewers so that they know when to count on your subsequent Instagram Dwell. Or develop an IGTV collection that your followers can usually stay up for and tune in to. Make the most of scheduling instruments like Hootsuite to ensure your posts are printed on time.

Attempt to publish when your followers or most on-line. Verify your analytics and consult our research to find out when that’s. Take into account that your schedule is not going to work for everybody. So be sure that your Instagram movies stay accessible. Save Instagram Dwell movies to IGTV and share new IGTV episodes extensively so folks don’t miss them.

Tip: Create a countdown sticker in an Instagram Story to construct anticipation for an Instagram Dwell or IGTV premiere.

Cross-promote your movies

There are many methods to spice up the discoverability of movies. Use trending hashtags, geotags, tag related accounts. Add widespread stickers to your Story. And naturally you may all the time inject some advert {dollars}.

When you’ve checked all of these bins, plan cross-promote your Instagram movies earlier than and after you’ve posted. Share your movies to Instagram Tales. Tease an upcoming Instagram Dwell on Twitter. Pin your movies on Pinterest.

Not solely will this improve the view depend, it drives engagement on different platforms, too—making the trouble you place in to creating the video all of the extra worthwhile.

Instagram video apps

You’ve obtained your tripod and your ring mild able to go. Now strive these Instagram video apps to excellent your content material.


Use Canva to mechanically measurement Instagram movies for you, add interactive components, and make the most of the app’s picture and audio library.


Hootsuite’s collaborative platform is right for content material that requires teamwork and approvals. You may also handle all of your video materials with Hootsuite’s content material library.

Then, use the planner to pinpoint publication, plan manufacturing, and spot holes in your content material calendar. And keep away from lags whereas posting a narrative with a number of elements with the scheduling instruments.


Clipomatic is the popular means so as to add dwell captions to social video by various excessive profile customers, embrace U.S. Consultant Alexandria Ocasio-Cortez and Queer Eye’s Karamo Brown. Caption as you communicate, or add captions to pre-recorded video. The captioning software is accessible in additional than 30 languages, and textual content will be edited and customised earlier than posting.

Apple Clips

Apple’s video editor permits you to slice and cube movies as you see match earlier than sharing it to Instagram. The app additionally features a vary of filters, particular results, and graphics. Like Clipomatic, it additionally permits you to add dwell subtitles and textual content to your movies.

Adobe Premiere Rush

Adobe Premiere Rush is included with as a part of the Inventive Cloud All Apps plan and with Premiere Professional. So for those who’re already a buyer, this app offers a slew of instruments and options for social video. Along with stuntworthy particular results, the app retains its audio library contemporary with customized recordings.


Lumen5 is a video creator that helps companies flip their weblog posts into partaking social video. The AI-powered video app pulls pictures and phrases right into a storyboard manufacturers can edit and tailor to every platform.


In order for you in on the video motion, however solely have audio and textual content to work with, Headliner is for you. Initially made to assist promote podcasts, the app is utilized by Wondery, BBC, CNN and different platforms use Headliner to transcribe audio clips into shareable, animated movies.

Develop your Instagram presence utilizing Hootsuite. From a single dashboard you may schedule and publish posts and Tales on to Instagram, interact your viewers, measure efficiency, and run all of your different social media profiles. Strive it free right this moment.

Get Started

Simply create, analyze, and schedule Instagram posts with Hootsuite. Save time and get outcomes.

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