Branding
Thursday February 25, 2021 By David Quintanilla
Beneduce Vineyards Takes An Unconventional Approach To Wine | Dieline


Abraham Lule selected muted tones of blues, greens, and beiges to design the Beneduce Vineyards Basic Collection. A line of wine that’s each unconventional, but daring, highlighting a ardour for sustainability, wanted a comforting and conventional label to attract wine lovers in. Each element is considered, from the supplies used for the cork to the ode to the unique Farmer’s Almanac. The place the packaging design is easy, the steps taken to make sure high quality weren’t… and it exhibits.


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Wine is at all times tied to position, from the elusive nature of ‘terroir’, to eponymous wines from areas like Burgundy and Chablis. But New Jersey isn’t a spot that normally involves thoughts once you consider wine. We noticed that as a possibility. 

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Our packaging work for Beneduce Vineyards, a small quality-focused vineyard within the hills of Hunterdon County, goals to ascertain New Jersey as a brand new vacation spot for wine. In case you’re conversant in New Jersey in any respect, then you definitely’ve in all probability heard it known as the ‘Backyard State’. Farming is a crucial a part of the state’s historical past and heritage, in addition to an essential facet of the tradition as we speak. At Beneduce Vineyards, the main focus is on this. All of their wines are proudly estate-grown. 

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Our design idea—a contemporary tackle the Farmers’ Almanac—celebrates the position of farming in wine-making, and brings cohesiveness to a rising portfolio. For the packaging itself, we aimed to convey the values of Beneduce Vineyards’ farming practices into our decisions. Even probably the most inconspicuous of choices have been made with future generations in thoughts. 

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The wrap-around labels are printed in a single run on FSC-certified paper that may simply be composted. We eschewed basic packaging thrives—the foil on high, the wax seal—to attenuate waste, and sealed the bottle merely with a branded sustainable DIAM cork. It’s a welcoming gesture to open and luxuriate in.

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The brand new packaging leans into what makes Beneduce Vineyards distinctive—the truth that it’s each sudden and basic, generational and fashionable, handcrafted and vineyard-focused, pushed by innovation and custom. It’s a brand new place to loosen up and benefit from the wine.

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