Branding
Thursday February 25, 2021 By David Quintanilla
Beetrip Honey Makes You Take A 180 | Dieline


George Tripkos, the founder and beekeeper of Beetrip, gave up a lifetime of civil engineering to apply beekeeping. Whereas that’s positively not one thing you hear each day, it’s one thing that was achieved in type.

Phantom developed the branding particulars, managing to embody the numerous particulars that mirror George’s ethos and mission. With a spotlight and emphasis on the truth that every jar of honey originates from managed pollination within the dense forests of Greece, pure components are illustrated and nestled snugly behind the typeface. Every respective taste hosts a distinct picture, whether or not or not it’s a chestnut or oak leaf. 


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As soon as a civil engineer, now a beekeeper, George Tripkos determined to enter the market with an surprising method to the commodity product that’s honey. The household of merchandise consists of 4 varieties: pine, chestnut, forest and flower honey. Because the title suggests, Beetrip honey is the product of the bees’ journey to nature and its flora – spanning from western Macedonia, to Chalkidiki and going so far as mount Athos. Privately held beehives and accountable beekeeping practices guarantee the very best of high quality. 

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In an effort to discover a distinct way of life and mindset as in comparison with what the company world needed to provide, George Tripkos made an entire 180 diploma flip in life. The choice was onerous and the trail to success was lengthy. However regardless of the hardships confronted, what began out as a small batch honey manufacturing, got here to be what’s now properly often called Beetrip honey. 

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Ultimately rising right into a sustainable enterprise with a substantial quantity of promoting factors throughout northern Greece, Beetrip honey is the manifestation of chasing one’s goals in the true world, regardless of adversity. The place the selection was not easy, George selected imaginative and prescient over routine.

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A shade palette impressed by nature lays the muse for all illustrations on the labels. The submit stamp signifies the journey of the bees, in addition to the journey of the founder into a brand new way of life upon switching to agriculture as a profession. 

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Moreover, the corporate brand is a unified advanced of letters, a fluid composition, adorned with discrete folklore ornaments. An oak leaf, a pine cone, a flower, or a chestnut is the principle factor on each label, beneath the lucent white title.

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