Branding
Tuesday February 23, 2021 By David Quintanilla
Because Every Outfit Should Be A Little Marcado | Dieline


Every thing bought at Marcado seems to be prefer it got here immediately out of an 80’s MTV music video. With that generational model in thoughts, the model seeks to set itself aside. Providing good and flashy pins, straps, and different accents meant to enliven any outfit or accent, Marcado’s packaging wanted to comply with swimsuit. 

They reached out to Brada to assist them in successfully selling their memo—that you need to at all times have the ability to boldly “mark” up an in any other case mundane jacket, bag, or shirt. To take action, a quintessentially 80’s neon purple, blue, yellow, and inexperienced have been chosen for the field and cross-over labeling end. The repetitively formatted slogan “mark your model” can also be paying homage to 80’s style and does nicely to additional drive their message residence.  


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Marcado is an equipment model with an 80’s vibe. They design and produce straps and pins that permit individuals to customise their luggage and equipment. 

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The idea begins with the identify Marcado, which implies ‘marked’. That is precisely the model’s function: to mark outfits and equipment with a singular model. The colour palette comes from visible references from 80’s style, with an eccentric combination of supplies and colours. Typographic choice contrasts with the retro vibes, and provides Marcado a fashion-forward look. 

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