Mezcal is a distilled spirit constituted of a number of forms of agave, not like tequila, which will get produced from a selected sort of agave. Mezcal, nevertheless, can come from any species of the plant.
The Mexican spirit has grown in recognition in recent times, and in response to some analysts, is on monitor to proceed growing in each gross sales and consumption. Although produced all through Mexico, most mezcal will get made within the southern state of Oaxaca, a land filled with mysticism that serves because the inspiration for Agua Mágica’s branding and packaging.
A brand new mezcal model centered on historically produced small-batch spirits, Agua Mágica’s smoky elixir will get complimented by folkloric motifs and magical realism to painting the wealthy, vibrant space the place it comes from along with the lives of the those that produce it. The alcoholic elixir performs a major function locally, served up in good occasions and dangerous, and even particular events.
The visible id, branding, and packaging, developed with company Mythology, weaves collectively conventional themes and patterns present in Oaxaca, resembling geometric patterns and depictions of mezcal making and consuming all through the packaging. The bottle is broad on the backside, with a slight blue tint, and wrapped with wire. The label is exquisitely detailed, with among the copy curiously upside-down. The typography has a circulate and air of magic to it, reinforcing the model’s mystic vibe. Historic lore and gothic themes are intertwined and remixed in a contemporary manner, an genuine reflection, in some methods, of Oaxaca itself, with Spanish cathedrals and historical temples current in the identical house.
Agua Mágica Mezcal Joven is out there now for buy and behind the bar of a few of NYC’s most interesting Mexican eating places, together with Cosme, Atla, and Sobre Masa.
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