Branding
Thursday May 27, 2021 By David Quintanilla
Adobe Sustainable Design of the Year Winner Bee Loop Kicks the Plastic Bear to the Curb | Dieline


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For many of designer Aurimas Kadzevi?ius’s childhood, a lot of his father’s dialog across the dinner desk revolved round bees—he talked about their pollinating vegetation and the way vital they’re to the atmosphere, but in addition how they lived, sprinkled with some bee philosophy regarding how a lot people may actually study from them. In any case, pollinators like bees have an immense impact on 35% of the world’s crop production.

“The whole lot is bees,” jokes Aurimas.

Aurimas’s household is from a small village in Lithuania (“His village appears like a fairytale,” says his translator of Naujas Strunaitis throughout our interview), and his father is a farmer and a beekeeper who tends to round 100 bee households.

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After all, Aurimas can be allergic to bees, and he’s fortunate that his mom works in a neighborhood hospital, as the 2 events when he was stung resulted in him blowing up just like the Michelin Man. However that hasn’t stopped him from staying concerned along with his father’s small enterprise, as he additionally occurs to be Aurimas’s shopper. And, as a shopper, he may even be impressed as his son simply snagged the Adobe Sustainable Design of the Yr from Dieline Awards for his work.

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Editorial photograph

Eager to create a wholly closed-loop packaging system, Aurimas developed the packaging for his father’s locally-grown honey. Dubbed Bee Loop, the honey pot will get comprised of beeswax, and it’s recyclable, renewable, biodegradable, natural, antifungal, antiviral, antiseptic, and antibacterial. And if that weren’t sufficient, it’s even edible. The packaging solely consists of two supplies—beeswax and a skinny piece of natural linen used to open the vessel itself. 

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The concept first got here to him three years in the past. He knew he needed to create one thing that existed in a closed loop—that was important to the mission as a result of it was an ethos instilled in him by his father. It was an “ashes to ashes” mission, in line with Aurimas. “The honey feels higher in wax,” he says. “It’s at dwelling.”

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And so he tinkered and talked in regards to the mission, handcrafting greater than 20 totally different honey pots earlier than he landed on the packaging. “Once I create one thing, I wish to create one thing you possibly can’t discover on this planet,” he admits.

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Editorial photograph

Taking affect and some ideas from his buddy and ceramic artist Simona Kaunaite, Aurimas settled on a minimal pot for the honey, initially utilizing a plaster mannequin to land on the shape—“I’m not a sculptor,” he jokes. The completed product is straightforward, pure, and even primitive, but it nonetheless has a refined, fashionable look. However he additionally needed to maintain the pot label-free, so as a substitute of wrapping it with a number of stickers and paper with messages about the way it’s anti-this-or-that, he used a sizzling stamp to model the wax with the brand, preserving the packaging completely uncomplicated and chic.

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Editorial photograph

If you’re carried out with it, you come back to the honey pot to Bee Loop, but when that’s not within the playing cards, to not fear, as it can biodegrade naturally. Or extra poetically, as Aurimas places it, “When the beekeeper returns beeswax to the hive, the circle of honey making continues. Or as we, the beekeepers, wish to name it, the Bee Loop.”

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The win is a particular one for Aurimas. “That is the primary mission that got here from my coronary heart,” he admits. “It didn’t come from the shopper. This wasn’t for cash. It got here from my household. That is data my father gave me.”

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Editorial photograph

And that’s data which Aurimas believes can have an immense affect, even when it comes from such a seemingly small nook of the world. He believes that design can result in significant change on this planet, as a result of he’s offering creatives with a roadmap as to how they’ll think about stunning merchandise that don’t actively hurt the atmosphere by giving customers one other piece of packaging that they don’t really need—on this case, a plastic bear-shaped bottle, regardless of how lovely that bear is. 

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Secondly, the mission is critical as a result of it reveals youthful designers in his native Lithuania that good design doesn’t simply come from the likes of New York Metropolis, London, or another large design agency. Innovation and environmentally-friendly design can begin at dwelling, and it’s about difficult your self to create these options. You do not want the backing of a globally acknowledged model as a result of, frankly, they’re nonetheless packaging a lot of their merchandise in unsustainable supplies, regardless of what number of occasions they inform you they’re engaged on it, and, oh, you’ll see the fruits of these labors by 2030. 

“Our planet wants it in the present day as a lot as potential,” he says. 

“We’re large followers of sustainability and ecological actions. We have to train that we should always take into consideration zero-waste and countless loops. That’s the best way we save our planet.”

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Images by: Marius Linauskas





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