In case you’re on the lookout for a tough seltzer that appears pretty much as good in your palms because it tastes in your mouth, then when you’ve discovered Excessive Water, you’ve discovered the final word seltzer. Noon was approached by the proprietor of Excessive Water to design a easy, but picturesque scene for every laborious seltzer can. Taking a cue from many individuals’s love of water and nautical actions, the creators of the Excessive Water model identification used funky colours and curved, linear, minimalist illustrations to set every scene.
Exhausting seltzers are the cool new wave of alcoholic drinks. They’re superb if you’d like one thing extra refined than a pint of beer, however extra refreshing than a vodka soda. Demand is swelling, and we had been requested to create a brand new premium model led by the idea of the water’s edge – a spot of emotional significance to many.
Created from glowing spring water from the Cotswolds, triple distilled vodka, and pure fruit essences, the model can also be set to donate a proportion of earnings to marine charities. Alongside ambitions to be the tastiest within the class, Excessive Water is low calorie, vegan, and gluten-free. It additionally is available in totally recyclable cans, and accommodates no synthetic components.
For the brand-creation venture, we had been tasked to ship the model technique and identification, model world imaginative and prescient, and packaging design. Key aims included: elevating the class bar on visible design, storytelling, and style cues.
Exhausting seltzers are already large within the US and presently rising within the UK. To catch and experience this wave, we would have liked to create a model that may mix premium aspirations with mainstream attraction, seize the magic of the water’s edge, and promise loads of enjoyable. Emotional connection was presently missing within the market. So our first consideration was to create a robust model story with a fascinating manifesto, distinct model values, and a ‘up to date life-style’ tone of voice. Magnificence, desirability, and enjoyable had been key. Every little thing wanted to be angled at audiences who wish to get pleasure from good occasions – with out compromising well being and wellbeing.
For many who wish to drink up each final drop of life and revel in guilt-free good occasions, Excessive Water is right here. Elegant and tranquil with undercurrents of opulent enjoyable, our evocative designs set the scene. Ripples of anticipation circulation throughout a spread of art-based cans, and you’ll image your self bobbing across the coast of Cornwall or enjoyable on the sands of Sicily.
For the solar risers and solar setters, Excessive Water balances a scrumptious philosophy of life with a sunny character and a transparent, accountable function. Glowing with charisma, the clear, refreshing identification balances good occasions and good well being, clearly reflecting the founder’s ardour for all times on the water’s edge. The outcomes increase the bar for premium laborious seltzers, telling an aspirational story whereas being extremely shareable throughout all social media platforms.
That is Excessive Water. Come take a sip.
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