Marketing
Thursday February 4, 2021 By David Quintanilla
36 Twitter Statistics All Marketers Should Know in 2021


Earlier than you’ll be able to plan an efficient advertising and marketing technique for any social platform, it is advisable perceive who’s utilizing it, and the way. Listed here are a very powerful Twitter statistics it is advisable know to know how and why individuals are utilizing this social community in 2021.

General Twitter stats

1. Twitter has an advertising audience of 353 million

That quantity is up 8% since Q3 2020, a rise of 27 million customers.

This quantity is an extrapolation by Hootsuite and We Are Social primarily based on Twitter’s self-serve promoting instruments.

The quantity Twitter itself publishes to explain its viewers is “monetizable each day lively customers” (or mDAUs). That quantity is 187 million as of Twitter’s Q3 2020 quarterly report, a 29% improve year-over-year.

Twitter advertising audience by monetizable daily active users

Supply: Twitter

2. Twitter’s person base is predicted to grow 2.4% in 2021

eMarketer initially predicted that Twitter would see 2.8% development in 2020, however the pandemic modified every little thing. In October, they revised their 2020 forecast to development of 8.4%.

Issues ought to decelerate to a extra regular tempo in 2021 with 2.4% development, adopted by 2.0% development in 2022.

Twitter users worldwide 2019-2024

Supply: eMarketer

3. 90% of the U.S. population is aware of Twitter (even when they don’t use it)

That’s truly a decline from final yr, when 92% of People mentioned they have been aware of Twitter.

For reference, 95% are conscious of Fb, and 91% are conscious of Instagram.

4. Twitter is the 6th-ranked mobile app

That’s primarily based on the variety of month-to-month lively customers. It’s a world rating, however excludes China, a market with many apps not out there in the remainder of the world.

5. Twitter turns 15 in 2021

Launched in March 2006, Twitter hits the decade-and-a-half mark this yr.

6. Twitter ranks 7 (out of 9) digital platforms for digital belief

That’s not nice. Solely TikTok and Fb fare worse. Solely about 57% of U.S. customers strongly to considerably agree that Twitter protects their privateness and information.

Twitter person statistics

7. 68.7 million (or 19.4%) of Twitter’s customers are primarily based within the U.S.

That makes People the most important proportion of Twitter’s person base.

Japan and India are the corporate’s second- and third-biggest markets.

Nevertheless, European markets could also be catching up – as a result of…

8. Twitter’s German audience grew by 30% in This fall 2020

That’s the most important improve of all Twitter markets worldwide. There are actually 5.45 million Germans utilizing this social platform.

9. Twitter has far more male users (70%) than feminine customers (30%)

Almost ¾ of Twitter’s viewers is male, an vital consideration when serious about how you should use this community to attach together with your specific viewers. (Female and male are the one choices Twitter experiences for gender.)

In the USA, the hole is smaller: 54% of U.S. Twitter users are male, and 43% feminine.

In Canada, the hole is even smaller: 43% of Canadian on-line males have a Twitter account, and 41% of Canadian on-line girls.

For a wider view on Twitter’s customers, try our in-depth breakdown of Twitter demographics.

10. 21% of adults in the U.S. use Twitter

This proportion has stayed comparatively regular over the previous few years, with a little bit of a dip in 2019, to 19%.

This makes Twitter sixth by way of U.S. inhabitants use. Extra People use Fb, Instagram, Snapchat, Pinterest, and LinkedIn.

11. 42% of U.S. Twitter users have a school diploma

And solely 25% haven’t any faculty training in any respect.

12. 42% of online Canadian adults have a Twitter account

Like their American counterparts, Canadian Twitter customers are prone to have a excessive annual earnings (over $60,000) and a school diploma.

13. 28.9% of Twitter’s viewers is 25- to 34-years old

That’s the most important age phase, intently adopted by the 35- to 49-year-olds at 28.2%.

Males outnumber girls in all age classes, however particularly in these two largest cohorts.

profile of Twitter's advertising audience

Supply: Hootsuite/We Are Social

14. American Twitter customers are more likely to be Democrats than Republicans

In the USA, Twitter customers are more likely to lean to the left of the political spectrum. Of U.S. grownup Twitter customers, 65% are Democrats or lean Democratic, and 33% are Republicans or lean Republican.

The Democrats on Twitter additionally lean further left than their non-Twitter friends.

15. 99% of Twitter users additionally use a minimum of one different social community

Twitter customers don’t function in a vacuum. 87% of them additionally use Fb, and 84% additionally use Instagram.

This creates alternatives for efficient remarketing campaigns.

16. Twitter is the #1 social platform in Japan

Whereas Fb dominates in North America, Twitter takes prime spot in Japan, with 64.1% of social community customers onboard. In actual fact, greater than 25% of Twitter customers reside in Asia-Pacific.

Twitter utilization statistics

17. 9.6% of U.S. adults considerably increased Twitter usage through the pandemic

2020 was a yr of elevated social media utilization general, however Twitter didn’t get as large a bump because the extra visible platforms that make for extra entertaining doom-scrolling.

Fb, Instagram, Snapchat, Pinterest, and TikTok all noticed bigger will increase in utilization through the early days of COVID-19.

coronavirus impact on social media usage by platform

Supply: eMarketer

18. Twitter suspended 925,700 accounts within the first half of 2020

That’s a 6% improve from the final half of 2019. The vast majority of these accounts have been suspended for “hateful conduct.”

19. 92% of U.S. tweets come from 10% of Twitter customers

The median person tweets as soon as a month, whereas probably the most prolific Twitter customers tweet 157 instances, in response to Pew Analysis.

These heavy Twitter customers are more likely to lean Democratic than Republican.

difference in how Republicans and Democrats behave on Twitter

Supply: Pew Research Center

20. 5% of U.S. Twitter users say it’s the social platform they use most frequently

Evaluate than to 54% for Fb. Twitter’s 5% has remained unchanged since 2018.

21. 17% of Americans get their information from Twitter

And worldwide, 12% of individuals use Twitter as a information supply. That places Twitter behind Fb (36% worldwide), YouTube (21%), and WhatsApp (16%).

It’s fascinating to notice that Instagram is gaining on Twitter as a information supply, with the 2 networks virtually tied for information use since 2019.

Internet users globally who use Twitter vs Instagram to access news

Supply: eMarketer

Right here’s a special however associated stat: 59% of Twitter users commonly get information from the platform. That’s the very best amongst social networks.

So, Twitter will not be the social community People use. However getting information is a key function of the platform for current Twitter customers.

22. 50% of Canadian Twitter users entry the platform each day

23% entry it weekly, and 26% lower than as soon as a day.

23. 70 million Twitter accounts observe Twitter Matters

That’s a rise of 40% from Q2 to Q3 2020. There are greater than 5,100 Matters out there to observe.

Twitter for enterprise statistics

24. 82% of B2B content marketers used Twitter for natural content material advertising and marketing within the final 12 months

Twitter is tied with Fb for this Twitter enterprise statistic. Solely LInkedIn ranks increased, at 96%. However…

25. 27% of B2B content marketers used Twitter adverts within the final 12 months

We simply advised you Twitter was tied with Fb for B2B natural content material advertising and marketing. For paid Twitter ads, it’s method behind: 67% of B2B entrepreneurs use Fb adverts, in comparison with solely 27% utilizing Twitter.

Should you’re advertising and marketing to a B2B viewers, there could also be untapped market area right here so that you can discover.

26. 19% of retail banks have a devoted Twitter customer support deal with

That’s along with their fundamental account.

Twitter is an efficient channel for social media customer service, and a devoted service account will help guarantee your group responds rapidly to incoming requests.

Twitter promoting stats

27. Twitter adverts can attain 5.8% of the world population over age 13

That’s not the most important amongst social networks, however it’s nonetheless a considerable viewers—particularly while you find the right niche.

28. Twitter’s advert income is up 15%

Advertisers spent $808 million on Twitter in Q3 2020, based on “the return of occasions and elevated product launches.”

Most of that promoting earnings comes from the USA, adopted by Japan.

29. Twitter ad engagement is up 27%

In accordance with Twitter’s Q3 2020 report, customers are more and more participating with adverts on Twitter. Concurrently, Twitter says that the CPE (value per engagement) is down 9%.

Twitter factors to cost decreases throughout most advert codecs and viewers development for these numbers.

In case your Twitter advertising and marketing technique may gain advantage from cheaper and extra participating adverts, you would possibly need to try our guide to using Twitter ads.

30. Twitter web site carousel adverts noticed a mean 15% increase in CTR over single-asset ads

For app carousel adverts, the rise was 24%. Each of those numbers come from Twitter’s Beta testing of the brand new advert format, which launched in November 2020.

Twitter publishing stats

31. #COVID19 was the most-used hashtag of 2020, adopted by #BlackLives Matter

#COVID19 was used almost 400 million instances.

Pew Analysis discovered that #BlackLivesMatter was used a mean of 3.7 million times per day from Could 26 to June 7.

analysis of publicly available #BlackLivesMatter Tweets

Supply: Pew Research Center

#StayHome was quantity 3.

With crucial subjects dominating the dialogue, manufacturers have to tread evenly and consider carefully about how they use social platforms. As we clarify in our 2021 Social Trends Report, silence could be golden.

32. There have been 7,000 Tweets about TV or movies every minute in 2020

Whereas folks used Twitter to speak about troublesome and vital subjects in 2020, in addition they used it for leisure and escapism.

It’s fascinating to notice that solely one of many Prime 5 most-discussed TV reveals is from Hollywood: Gray’s Anatomy. The number-one most mentioned present was Huge Brother Brasil.

Sport of Thrones, Tiger King, and Stranger Issues additionally made the highest 10.

33. There have been 2 billion Tweets about sports in 2020

Despite the fact that many sporting occasions have been cancelled, folks had loads to say about sports activities.

Probably the most Tweeted-about sporting occasion was the Tremendous Bowl, and probably the most mentioned group was the LA Lakers.

There have been additionally greater than 2 billion Tweets about video games, a rise of 75% from 2019.

34. Tweets about cooking elevated almost 300% in 2020

Sourdough. Banana bread. Individuals crammed their time with baking this yr, and that elevated kitchen time confirmed up in an enormous improve in cooking Tweets.

In one of many first weeks of pandemic restrictions, there have been 500,000 Tweets about cooking and baking every day. And there’s a each day common of 29,000 tweets about chocolate.

Food and drinks-related emojis noticed a giant bump, too:

2020 top trending food and beverage emojis worldwide

Supply: @TwitterData

35. The most-Tweeted emojis of 2020 have been ? and ?

That’s a whole lot of tears, each completely happy and unhappy. Listed here are the remainder of the highest 10 emojis from final yr:

2020 most Tweeted emojis worldwide

Supply: Twitter

36. Video views on Twitter increased 62% from 2019 to 2020

There was additionally a 72% year-over-year improve in watch time. Video has undoubtedly discovered its place on Twitter.

Save time managing your Twitter presence by utilizing Hootsuite to share video, schedule posts, and monitor your efforts. Strive it free in the present day.

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