Monday May 3, 2021 By David Quintanilla
3 Essential Design Trends, May 2021

Spring and recent designs are within the air. This month, it’s apparent that designers are feeling artistic with new and fascinating ideas that vary from a brand new model for playing cards, homepage experimentation with a number of entry factors or calls to motion, and dangerous typography choices.

Right here’s what’s trending in design this month.


1. “Flat” Playing cards

Card-style design components that permit customers to click on by to different content material aren’t new, however the design of those playing cards is recent and fascinating.

Relatively than extra closely designed playing cards with shadows and layers of content material, flat kinds are trending. Count on this development to blow up because of utilization by Google for a buying expertise web page.

The Google instance beneath is fascinating as a result of Google’s Materials Design pointers are what helped card-style components develop in reputation beforehand. Nevertheless, these playing cards did embrace extra layers, coloration choices, buttons contained in the playing cards, and shadows.

At the moment’s trending playing cards are fully flat. And exquisite.

Every of those web sites does it in a barely completely different approach.

Heartcore, a shopper know-how VC firm, makes use of a collection of flat playing cards as a navigation factor to assist customers discover their approach by the web site. Every contains a vibrant coloration background with an illustration and a easy textual content block.

Every card has a pleasant hover state the place solely the illustration zooms inside the cardboard body. That is an fascinating impact as a result of it’s precisely the alternative of the earlier iteration of playing cards, which zoomed your entire card as a hover state.

Google Shopping makes use of that complete card bounce hover state (plus a not-so-flat shadow) for every card. The preliminary design is smooth with the pairing of white and picture playing cards with easy textual content in every. You might be enticed to click on round to see what occurs.

Click on Greece is a journey web site design that makes use of easy playing cards with a minimal coloration and textual content overlay. The consistency of those playing cards makes the design pop and the fantastic thing about the pictures draw you in. Every card additionally has a hover state with a darker coloration masks to information navigation and make textual content components simpler to learn.


2. A number of Homepage Entry Factors

For a very long time, designers have been working off the philosophy that the homepage ought to have one direct entry level, making a direct funnel for the consumer expertise.

These designs throw that concept out the window, with a number of entry factors and click on components.

You’ll be able to consider it because the “create your individual journey” choice for these designs.

It may be a dangerous idea if you’re diving into analytics to concentrate to consumer paths. You need to be sure to know what decisions customers are making with the intention to assist them on the journey to the content material and knowledge that you really want them to get from the go to.

However any such design scheme does really feel considerably personalised, placing the consumer in additional management.

Parcouse Epicuriens makes use of three flat card-style components to assist customers choose what they need to see from the house web page. There’s no different button or direct name to motion, which is considerably unusual in right now’s web site design panorama. Customers have to choose from one of many playing cards, scroll, or enter utilizing the hamburger menu icon.

Tasty Find makes use of search choices to assist customers begin their journey. What’s fascinating listed below are the alternatives – seek for the meals you need, choose one thing random, or (within the small print) discover much more choices. Customers get three decisions to start their journey with the web site.

What’s fascinating is how easy this advanced consumer journey appears to be like. The design is straightforward to digest, however so many choices may overwhelm customers. That is a type of conditions the place it’s important to watch return search knowledge and knowledge and weigh the danger versus the reward of a lot selection. It’ll be fascinating to look at this design over time and see if the choices lower in quantity.

Accord additionally has a number of ranges of consumer engagement alternative. Choice 1: Each block incorporates a click on factor. Choice 2: Use the search on the high to slender decisions. That is an fascinating configuration because the homepage for an e-commerce web site as a result of they get proper to product choice and buying with no softer promote or introduction.


3. Dangerous Typography

Typographic danger has been an ongoing theme for a short while. Designers are embracing experimental and novelty typefaces to face out within the cluttered web site area. Generally it really works superbly, and different occasions, it may well fall quick.

Right here, every of those trending web site designs makes use of a dangerous typography therapy. The dangers are a bit completely different for every design, from readability to comprehension to font supply.

How Many Plants has duel typography dangers: A cool typeface paired with odd phrase breaks. Apparently sufficient, readability isn’t as massive of a priority as you would possibly assume. That is seemingly as a result of there aren’t many phrases, and they’re quick. Plus, the imagery ties in properly.

Do you discover a similarity between How Many Vegetation and The Nice Lake? The typography has the identical model with a blocky, slab, sans serif with alternating thick and skinny strokes. (It’s the identical font.)

The chance within the typography design for The Great Lake isn’t within the homepage show, though you would possibly surprise what the design is about. It’s carrying this font all through the design. Whereas it appears to be like nice massive and with only some phrases, it will get a bit tougher the extra you see it. The sort of psychological studying weight could be troublesome for guests over time, creating a component of danger.

Zmaslo makes use of an fascinating typeface with a liquid impact on high of an uncommon phrase. That mixture of textual content components makes you assume onerous to learn the homepage, regardless of its neat appears to be like. The chance right here is weighing visible curiosity towards comprehension. Relying on the viewers, this danger could be well worth the likelihood.



Spring at all times appears to be that point of 12 months the place designers begin interested by new, recent design components. That may clarify a number of the “riskier” design decisions and experimentation right here.

Whatever the motivation, it’s at all times enjoyable to see the artistic stretch occur. It may be much more fascinating to see what components from these tendencies proceed to develop within the coming months.

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