Marketing
Wednesday May 5, 2021 By David Quintanilla
23 Important TikTok Stats Marketers Need to Know in 2021


TikTok stats assist entrepreneurs put issues in perspective. Simply how explosive is the app’s progress? Is TikTok truly the place all of the cool children hang around? Have Instagram Reels put a dent in TikTok’s numbers?

The quick reply to those questions is pretty, usually, and probably not.

However the lengthy solutions may also help you profit from your TikTok marketing technique. Or, it’s possible you’ll determine that not sufficient of your viewers makes use of the platform for it to be worthwhile.

Discover out the place and the way individuals are utilizing TikTok, what they count on from manufacturers, which advert codecs carry out finest, and extra with these TikTok stats.

General TikTok stats

1. TikTok has been downloaded more than 2 billion times

TikTok hit its 2 billion global download milestone in August 2020, according to court filings revealed by the corporate. That’s not the one obtain milestone the corporate handed final 12 months. TikTok was additionally essentially the most downloaded app in 2020.

TikTok stats: list of mobile app rankings downloads

Supply: Hootsuite Digital 2021 Report

2. TikTok is the seventh most-used social community

TikTok stats: chart of the world's most used social platforms

Supply: Hootsuite Digital 2021 Report

With 689 million international lively customers as of January 2021, TikTok ranks because the seventh most used social community on the earth. Fb, YouTube, WhatsApp, Messenger, Instagram, and WeChat outpace the app, with greater than a billion customers in every case.

Right here’s some context for that stat.

World consumer stats are by no means clear minimize, and TikTok’s consumer base has been on the geopolitical chopping block over the previous few years. First, TikTok is not available in China. As an alternative, its sister app Douyin, a separate platform, gives an analogous app expertise to a base of 600 million each day lively customers. Mixed, these two apps transfer into fifth place, forward of Instagram and WeChat, and never far behind Messenger.

In June 2020, TikTok was banned in India, the second-most populous nation, on the peak of its reputation. On the time, TikTok was on monitor to achieve 120 million customers, a determine that put the app forward of Instagram, Snapchat, and different platforms within the nation.

Pakistan just lately rescinded its second ban on TikTok. The app has additionally been topic to bans in Armenia, Bangladesh, and Indonesia, narrowly prevented a ban in the US, and was pulled out of Hong Kong final 12 months.

3. TikTok is now obtainable in additional than 200 countries

Regardless of these bans, TikTok community grew in 2020. Round 50 nations have been added to TikTok’s service map up to now 12 months.

4. Mixed, TikTok and “Tik Tok” are the third commonest search question on YouTube

TikTok and Tik Tok third most common search terms on YouTube in 2020

Supply: Hootsuite Digital 2021 Report

Simply as TikTok stats don’t paint a full image with out Douyin, search question stats aren’t full with out spelling variations. Collectively, TikTok and “Tik Tok” rank because the third commonest search crew on YouTube, after “music” and “songs.” Think about if TikTik and “Tik Tik” had been added into the combo.

5. With an estimated valuation of $100 billion, TikTok proprietor Bytedance is the world’s most respected startup

Based on experiences, the valuation of TikTok’s mum or dad firm, Bytedance, is now at $100 billion. In 2019, The multinational usurped Uber’s long-held place because the world’s most respected start-up when it was valued at $75 billion.

6. No market prefers TikTok as its favorite app

In a survey of 180,852 Web performed by GlobalWebIndex in 2020, TikTok didn’t place because the favorite service in any of the 47 nations polled.

WhatsApp was chosen as the popular app in 22 nations, adopted by Fb, which was favoured in 18. Line, VK, Instagram, KakaoTalk and WeChat additionally made the record.

In China, 15% of respondents rated Douyin as their favorite app, far behind WeChat which was chosen by 49%.

7. YouTube’s Shorts get 3.5 billion views a day

It’s all the time a good suggestion to regulate the competitors. Particularly when the competitors is eyeing up TikTok and releasing options “impressed” by the app.

YouTube could not pose an “existential menace” to TikTok, however with 2.2 billion month-to-month lively customers, the elevated reputation of Shorts on the platform might have an effect. As might Instagram’s Reels function, which debuted in India shortly after the nation banned TikTok. In November, Snapchat additionally launched a TikTok-like feed referred to as Highlight.

For now, Instagram has not posed a significant menace, however that would change with the upcoming introduction of a vertical Instagram Stories feed.

TikTok consumer statistics

8. TikTok has practically 100 million month-to-month lively customers in the US

TikTok revealed stats on U.S. customers for the primary time final 12 months in a lawsuit in opposition to the U.S. authorities.

Based on the filings, as of June 2020, 91.9 million Individuals use TikTok each month, and 50 million are on the app on daily basis. For the reason that app’s U.S. debut in 2018, its consumer base has grown at a fast price, rising by 800% between January 2018 and June 2020.

9. 89% of Individuals acknowledge the TikTok model

Analysis by Morning Seek the advice of finds that TikTok model consciousness elevated by 12% between January and June 2020.

10. Within the U.S., the overwhelming majority of TikTok customers are under 30-years-old

Analysis revealed in April by the Pew Research Center reveals that 48% of U.S. adults between 18-29-years-old use TikTok. The determine drops to twenty% within the 30-49-year-old age group, 14% amongst 50-64-year-olds, and 4% for these 65 and up.

use of online platforms, apps varies by demographic group

Supply: Pew Research Center

11. 25% of Gen Zers within the U.S. mentioned they’d be extra probably to make use of TikTok amid a ban

Ah, smells like teen spirit.

Final summer season, a public favour ballot by Morning Seek the advice of revealed that one in 4 U.S. Gen Zers had been extra inclined to make use of TikTok after studying in regards to the potential ban. Solely 9% of Gen Zers polled mentioned they’d be much less probably to make use of the app.

1 in 4 gen Z adults more inclined to use TikTok after learning about potential U.S. ban

Supply: Morning Consult

TikTok utilization stats

12. Android customers spend a median of 13.3 hours on the app a month

Analysis from AppAnnie finds that TikTok customers with Android gadgets spend a median of 13.3 hours streaming on the app per thirty days.

This places TikTok in fourth place amongst social media apps, behind Fb, WhatsApp, and Instagram when it comes to cumulative time spent utilizing the app.

Be aware: Whereas Hootsuite considers YouTube a social platform, it was positioned within the video streaming class of this survey.

top social and video streaming apps by time spent

Supply: Hootsuite Digital 2021 Report

13. The vast majority of individuals use TikTok to search out humorous/entertaining content material

When requested within the 2020 GlobalWebIndex survey how they primarily use TikTok, the vast majority of respondents answered: “to search out humorous/entertaining content material.”

Posting/sharing content material ranks because the second commonest behaviour and maintaining with information positioned because the third hottest. For comparability, posting content material was the highest use for Instagram and Snapchat. So, it could be honest to deduce that leisure worth is TikTok’s key promoting level, particularly when it comes to consumption.

Different social websites individuals use to search out humorous/entertaining content material embody Instagram, Pinterest, Reddit, Twitter, and Snapchat. However TikTok and Reddit had been the one apps the place that use case ranked first.

14. #BlackLivesMatter tagged posts have greater than 26.1 billion views

Like Twitter and Instagram, TikTok has grow to be an outlet for social and political activism. Help for racial justice intensified final summer season in response to the homicide of George Floyd by a police officer. By August 16, 2020, posts with the tag #BlackLivesMatter had been considered 20.3 billion instances.

TikTok cites this information in a lawsuit in opposition to the U.S. authorities as proof of the app’s social utility. However in Could, the app faced allegations that it was suppressing #BlackLivesMatter content material. In a statement, TikTok CEO Vanessa Pappas apologized and mentioned {that a} technical glitch was the first trigger of those suspicions.

TikTok’s relationship with Black creators has been referred to as into query earlier than. Regardless of being a driving force behind traits on the platform, there are experiences that Black influencers obtain disproportionate recognition and compensation, and face routine appropriation by white counterparts.

To assist tackle this disparity, in January 2020, the corporate launched the TikTok for Black Creatives incubator program.

15. 176 different songs surpassed 1 billion video views in 2020

Music drives TikTok. Many songs get extra performs on the app than anyplace else, together with Spotify. Simply ask Drake, whose made-for-TikTok “Tootsie Slide” amassed one billion views in simply three days. The highest music on Spotify in 2020 logged a complete of 1.6 billion streams. It was launched in 2019.

Outdated tracks discover new life on TikTok, too. Fleetwood Mac’s 1997 hit “Desires” returned to Billboard charts and tripled in sales after a video utilizing the music went viral.

@420doggface208

♬ Dreams (2004 Remaster) – Fleetwood Mac

16. Ocean Spray earned 15 billion media impressions in lower than a month

TikTok remains to be a little bit of a wild west for manufacturers. Case and level: Ocean Spray, a 90-year-old beverage firm that nabbed 15 billion media impressions by way of TikTok in a month with out doing a factor.

The juice model additionally noticed a gross sales bump after TikTok creator Nathan Apodaca (@420doggface208) featured the cran-raspberry drink within the now-famous video of his skateboard commute to work.

Ocean Spray interest over time

Supply: Google Tendencies, “Ocean Spray”

Whereas Ocean Spray wasn’t behind the video, the uptick the model acquired in attain, gross sales, and different metrics revealed the potential manufacturers can attain on the app. The facility of viral TikTok moments has prompted firms like Walmart and Dunkin’ Donuts to encourage workers to submit movies whereas at work.

17. With 9.8 billion views, #AltTikTok is likely one of the app’s high area of interest communities

TikTok’s newest year-end report highlights the area of interest communities that took off in 2020. High of the record is #AltTikTok, which Bustle reporter Kaitlyn Wylde describes as “arty facet of the cafeteria.”

@palmparadisee

keep for awhile ! 🧸🌴 #fypシ #alttiktok #vibes #hoodalt @grizz.cll

♬ Gross 69 used this – 𖤐 Dirt 𖤐

Additionally on TikTok’s “Largest Little Communities” record are #WitchTok, #DracoTok, #CottageCore, #RugTikTok, #ArtTikTok, and #PlantTikTok. So principally: artsy, witchy, homey stuff: You like to see it.

TikTok for enterprise stats

18. TikTok ranks because the second-biggest app in shopper spend

Information collected by AppAnnie from iOS and Google Play shops reveals that TikTok solely ranks behind Tinder relating to how a lot shoppers spend. TikTok rakes in additional than YouTube, Disney+, Tencent Video, and Netflix.

mobile app rankings: consumer spend

Supply: Hootsuite Digital 2021 Report

19. 63% of TikTok advertisements with the very best CTR put their message upfront

Again and again statistics show that the primary three seconds of a video are essential. On this case, TikTok analysis finds that greater than 63% of advertisements that showcase a product or message within the first three seconds get clicked on essentially the most.

20. Virtually 50% of the very best performing advertisements on TikTok strike an emotional chord

Based on TikTok stats, practically half of the highest public sale advertisements on the platform enchantment to an emotion.

“On TikTok, this implies maintaining it actual and relatable,” explains a company guide. “Nice TikTok content material usually consists of an undertone of lightheartedness and positivity.”

21. Vertical TikTok movies shot have a 25% higher watch-through price

Extra particularly, vertical movies have a 25% increased 6-second watch-through price. These six seconds could make all of the distinction, particularly in a TikTok ad. Who’s not taking pictures vertical for TikTok at this level?

22. 33% of top-performing advertisements on TikTok break the fourth wall

TikTok information reveals that one in three advertisements with the very best view-through price options somebody speaking on to the viewers.

It comes as no shock that the creator-driven platform favours advertisements with an analogous appear and feel. This extends to natural model content material as nicely. The Washington Submit was among the many first to crack the format with its “TikTok Man,” Dave.

@washingtonpost

Lawmakers are interrogating the CEOs of Google, Fb and Twitter at this time on the function the businesses have performed in spreading misinformation.

♬ original sound – Tara’s Mum and Dad

23. In a ballot by Kantar, 72% of contributors most popular the TopView advert format

In a TikTok-commissioned survey by Kantar, nearly three-quarters of respondents ranked TopView first amongst TikTok’s advert codecs. Along with the format’s full-screen and sound-on capabilities, contributors cited its extra pure placement as a motive for his or her choice.

Reinforcing this discovering, TopView advertisements had been additionally rated with the bottom skip choice, lowest annoyance stage, and highest consideration stage. The format additionally ranked first in credibility and willingness to click on or share classes, in addition to different call-to-action attributes.

Learn how to create TikTok ads that convert.





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