Marketing
Wednesday April 14, 2021 By David Quintanilla
20 Social Media Templates to Save You Hours of Work


These social media templates cowl each stage of the social advertising and marketing journey. From planning and creating content material, to publishing posts and measuring outcomes.

Fill them, customise them, and save your self a ton of time. It’s that straightforward.

You’ll see outcomes, too.

social media strategy template preview
Easy methods to Save Time with Social Media Templates | Hootsuite Weblog

Whether or not you’re ranging from scratch or seeking to enhance your present social marketing strategy, you want this important social media template.

The social media technique template makes it simple to:

  • Set social media objectives that result in actual enterprise outcomes
  • Higher goal your perfect buyer
  • Collect intel on the competitors so you’ll be able to keep forward
  • See what’s already working and what’s not
  • Create or enhance your social media profiles
  • Develop a considerate content material technique and set a publishing schedule you’ll be able to keep on with
  • Monitor your progress and alter your plan as wanted
social media audit template preview
How to Save Time with Social Media Templates | Hootsuite Blog

This social media template template will show what is and isn’t working on social media—and what to do next. It’s also handy for identifying impostor accounts, out-of-date profiles, and new opportunities to engage your audience.

Gathering these insights will help you get the most out of your social marketing budget and resources.

Get the free social media audit template. To make use of it in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

Bonus: Our guide to conducting a social media audit will stroll you thru every step of the method.

content calendar template preview
Easy methods to Save Time with Social Media Templates | Hootsuite Weblog

This is likely one of the most vital instruments to incorporate in your social media toolkit.

A social media content material calendar helps you to plan and schedule all of your social content material upfront for optimum impression.

It is going to additionally allow you to:

  • Establish and fill gaps in publishing
  • Bear in mind vital dates and occasions
  • Discover your perfect content material combine
  • Guarantee your content material is recent and performing nicely
  • Collaborate with teammates and successfully allocate assets

Get the free, customizable social media calendar template. To make use of it in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

In case you need assistance customizing the template, otherwise you’re in search of extra content material calendar examples, take a look at our guide to creating your own social media content calendar.

editorial calendar template preview
Easy methods to Save Time with Social Media Templates | Hootsuite Weblog

One other sort of social media template favored by social media execs is the editorial content material calendar.

It compiles all of your content material tasks into one doc that will help you plan and schedule every launch.

The simplest strategy to manage a content material calendar is by utilizing a separate tab for every month inside Google Sheets or an Excel spreadsheet. Actions will be damaged down by day or hour, relying on the quantity and cadence of your publishing schedule.

Your editorial calendar ought to embody primary details about every of those tasks:

  • Title or description of the content material
  • Hyperlinks to supporting paperwork, like content material briefs
  • Creator or author
  • Deadline
  • Channels you intend to market it on

Get the basic editorial calendar template and add columns or rows as required. To make use of it in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

social media analytics template preview
Easy methods to Save Time with Social Media Templates | Hootsuite Weblog

Recording and analyzing social media efficiency is vital to proving the worth of your efforts.

However the place to start?

We’ve created a template with tabs to maintain observe of key metrics for various social networks, together with…

  • Followers gained/misplaced
  • Engagement
  • Shares
  • Views
  • Click on-throughs
  • And rather more

However each technique is completely different, so be at liberty to interchange the instance metrics with those that matter to your model.

Get the free social media analytics report template. To make use of it in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

In case you’re new to efficiency monitoring, remember to learn our beginner’s guide to using social media analytics. The article features a record of analytics instruments that make reporting even simpler.

social media report template preview
Easy methods to Save Time with Social Media Templates | Hootsuite Weblog

This social media template is for presenting outcomes to your boss, purchasers, teammates, or another stakeholder.

Sure, it can embody arduous information captured within the analytics report template. However, it additionally contains house for context and evaluation. Each are vital to incorporate when presenting to individuals who aren’t as near social media as you might be.

Use this template to make suggestions, share classes realized, and make suggestions for future ways.

Get the free social media reporting template. To make use of it in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

Learn our step-by-step guide on how to report your social media results for optimum impression.

social media image size cheat sheet preview
Easy methods to Save Time with Social Media Templates | Hootsuite Weblog

Okay, calling this a social media template is likely to be a little bit of a stretch, however it can prevent time on social.

The short-reference cheat sheet has all of the beneficial picture dimensions for each community. Profiles pictures, header pictures, advertisements—all the pieces.

You’ll want to get these proper. Compelling pictures allow you to seize folks’s consideration and make first impression.

Get the always-up-to-date social media image size cheat sheet.

social media bio templates preview
Easy methods to Save Time with Social Media Templates | Hootsuite Weblog

Your bio performs an enormous position in terms of compelling folks to observe and have interaction together with your model on social media.

A bio on any community ought to tackle 5 key items of data:

  • Who you might be
  • The place you’re employed
  • What you do
  • Your model’s tone
  • How somebody can get in contact with you

To be sure to cowl your bases, we’ve created easy-to-use templates from bios of prime manufacturers on social media so you’ll be able to create your personal very quickly.

Merely fill within the blanks and replica and paste the ultimate product into your profile.

Get the free social media bio templates for every network. To make use of them in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

Bonus: learn our guide to writing the perfect social media bio for every network.

9. Social media scheduling bulk add template

bulk schedule social media template
Easy methods to Save Time with Social Media Templates | Hootsuite Weblog

Publishing or scheduling social media posts throughout a number of networks one-by-one generally is a huge drain in your most treasured useful resource: time.

However in the event you use Hootsuite’s social media management tool you’ll be able to add as much as 350 social media messages without delay throughout a number of networks.

Take a look at this brief how-to video, or learn on for the step-by-step directions and get the template.

Listed here are the directions in textual content format…

Create a .CSV file of all of the social messages you’d wish to add, positioned in a selected format:

  • Column A: Date and time (24-hour time). The accepted date codecs are beneath. Select one format and use it solely all through:
    • day/month/yr hour:minute
    • month/day/yr hour:minute
    • yr/month/day hour:minute
    • yr/day/month hour:minute
  • Column B: Your message. For Twitter there’s a restrict of 280 characters, together with the URL (which reserves at most 23 characters).
  • Column C: URL (optionally available). Enter the complete URL. You’ll be able to select to have these robotically shortened to Ow.ly links.
  • Instances should be set sooner or later (a minimum of 10 minutes from add time).
  • Posting occasions should finish in both a 5 or a 0, i.e. 10:45 or 10:50. Outline just one submit per time slot.
  • Duplicate posts usually are not allowed (it’s bad social media practice).

Sadly Excel typically causes formatting points, so we don’t advocate utilizing it to construct your spreadsheet. We favor utilizing Google Sheets for creating CSV recordsdata. You may as well use TextEdit (1.7+) or TextWrangler.

Word: In case you resolve to make use of Excel, you’ll want to inform Excel that that information in column is textual content and to not be modified or it can attempt to convert your dates into a special show that may fail your add.

Get the free, pre-formatted social media message bulk upload template. Open and customise it in Google Docs or any program that accepts CSV recordsdata.

preview of social media proposal template

This template is for freelance social media professionals and social media companies.

A social media advertising and marketing proposal is a doc wherein you intend a set of social media advertising and marketing companies for a possible shopper. You’ll define the specifics of the work you intend to do for the shopper, together with a timeline and finances and the way you intend to work collectively.

With the best particulars in place, you’re nicely positioned to ascertain working relationship with a brand new shopper.

Get the free, pre-formatted social media proposal template. To make use of it in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

brand pitch template preview

In case you’re a comparatively new influencer, discovering model partnership will help construct your portfolio and credibility.

Nevertheless, numerous pitches fall flat as a result of they haven’t been thoughtfully crafted and tailor-made for the particular model. In case you’ve despatched numerous pitches and haven’t seen outcomes, you is likely to be lacking one of many 7 elements every brand pitch must include.

Unlock our free, customizable model pitch template to efficiently attain out to the manufacturers and lock down the influencer partnership of your goals.

Get the free, customizable brand pitch template. To make use of it in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

influencer marketing strategy template preview

Use this social media template to assist plan your subsequent influencer partnership or marketing campaign—on any social community.

Get the free influencer marketing strategy template. To make use of it in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

buyer persona template preview

Use this vital social media template to conduct buyer analysis and higher target your audience by creating personas to your perfect buyer(s).

Get the free buyer persona template. To make use of it in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

An Instagram carousel is a submit with a number of pictures or movies that may be considered by swiping or clicking left. As much as 10 pictures or movies will be added and shared as a single submit on the feed. They get, on common, 1.4x extra attain and three.1x extra engagement than common posts on Instagram.

Get 5 free, professionally designed Instagram carousel templates. To make use of it in Canva, click on the “Use template”.

In case you’re seeking to create clear, polished, and persistently trendy Instagram Tales to your model, Instagram Tales templates are the way in which to go. Save time customizing these professionally designed ones with a couple of easy clicks in Photoshop.

Get 5 free Instagram Stories templates. To make use of them in Photoshop, unzip the file, double-click the type of template you wish to use, after which double-click the .PSD file.

Go away the skilled photograph enhancing to, nicely, the professionals!

Instagram presets are predefined edits that will let you remodel pictures in a single click on. In different phrases, they’re fancy filters—like those in your Instagram app, besides higher. These presets will be downloaded in your laptop or telephone utilizing Lightroom (a preferred photograph enhancing app).

Get 5 free Instagram presets. To make use of them, unzip the file, and open the .DNG recordsdata in Lightroom in your telephone or laptop.

instagram highlight icons on Jillian Harris's profile

Instagram Highlight covers make an excellent first impression.

Situated proper beneath the bio part of your Instagram profile, they supply a sophisticated search for your Instagram Highlights and draw consideration to your finest Instagram Story content material.

Get 40 free Instagram highlight icon templates. To make use of them, unzip the file and add the icons you wish to Canva, add a background coloration, and ship them to your telephone so as to add them to your Instagram profile.

facebook cover photo template preview

When somebody visits your Fb web page, the very first thing they see is a big splash picture taking on virtually 1 / 4 of the display screen: your Facebook cover photo. That is your profile’s headline, an enormous, daring banner picture that introduces your model to potential Fb followers.

Right here’s a preferred Fb cowl photograph from Hootsuite’s Fb web page:

Get 5 free Facebook cover photo templates. To make use of them, unzip the file and double-click the picture recordsdata to open them in Photoshop.

facebook group policy template preview

If you’d like your group to be a civilized clubhouse and never the wild west, setting some guidelines is an effective place to start out. Use our templates for 3 several types of Fb group insurance policies to get began.

Get 3 free Facebook group policy templates. To make use of them in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

social media style guide template preview

A mode information for social media ensures all of the staff members who speak and write about your model accomplish that in a constant method that helps your model picture and objectives. Ensure your social media type information doesn’t miss any vital sections by utilizing our free template.

Get a free social media style guide template. To make use of it in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

Love these social media templates? Save much more time on social media with Hootsuite. From a single dashboard you’ll be able to handle all of your accounts, schedule posts, interact your viewers, enhance efficiency, and extra. Strive it free in the present day.

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Simply handle all of your social media in a single place and save time with Hootsuite.





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